bpositive Debuts in Thailand with Mission to Heal People and Communities

Thailand welcomes bpositive, the 100% Australian-owned healthcare brand that turns every purchase into a good deed. Known for high-quality consumables with personality — from ISO-certified dressings to playful Boo Boo Buddies(TM) plasters — bpositive is here to prove that healthcare can heal people and communities at the same time.

Turning Everyday Care into Everyday Impact

At its core, bpositive delivers ISO 13485:2016 certified products manufactured to the highest global standards. The product line spans plasters, gauze, alcohol wipes, advanced dressings, biodegradable nitrile gloves, and more — covering the everyday needs of hospitals, pharmacies, and households.

What sets bpositive apart is not only uncompromising quality, but also the personality infused into its range. From Boo Boo Buddies(TM) cartoon plasters to Pride-themed designs, bpositive is bringing fun, relatability, and inclusivity to a category often seen as plain and clinical. This is healthcare reimagined — modern, vibrant, and approachable.

Thai Healthcare Consumables: Market Context & Opportunity

The Thai healthcare sector offers a significant growth opportunity for medical consumables. The overall Healthcare Services Industry is expanding at a CAGR of 5.3%, with the specialized Wound Care Market (including plasters and medical tapes) projected to reach USD 209.9 million by 2030 (CAGR: 4.2%). This stable growth is driven by three main factors: the rapidly aging population requiring continuous care, the rise in Non-Communicable Diseases (NCDs) demanding advanced wound management, and a surging consumer focus on self-care and sports-related injury prevention.

Purpose at the Heart: buy1help1

bpositive's biggest innovation is not just in product design, but in its business model. Through the buy1help1 initiative, every purchase directly supports people and communities in need. Approximately 10% of profits are dedicated to causes that build mental health resilience, provide education for underprivileged children, and promote environmental sustainability.

In Thailand, bpositive has partnered with:

• hildline Thailand Foundation, which protects children's rights and operates a 24/7 helpline and safe spaces for at-risk youth.
• Education for Development Foundation (EDF), which provides scholarships and opportunities for children in rural communities.

The brand's first major CSR activation in Thailand will take place with the Thai Red Cross donation drive on October 13, 2025, underscoring its commitment to contribute from day one.

From Global Boardrooms to Purpose-Driven Healthcare

bpositive was founded by Corey Bryant, a healthcare veteran with more than 25 years of leadership experience at Johnson & Johnson, Smith & Nephew, Stryker, and Coloplast across Australia and ASEAN. With a unique background spanning podiatry, finance, and sales, he created bpositive with one clear mission: to prove that healthcare can heal both people and society.

"Everything we do at bpositive is about making a positive impact on people's lives. From the products we design to the profits we donate, our goal is simple — to ensure that every bandage, every dressing, every purchase makes a difference that goes beyond the wound. Thailand is a special place for us to launch, because here we see a community that values compassion, modernity, and purpose. We are here not just to sell, but to give back." — Corey Bryant, Founder & CEO, bpositive

Why Thailand, Why Now

Thailand is a dynamic and competitive market for healthcare consumables, where well-known brands dominate by tradition. Yet, none have built their identity on social impact. bpositive's entry into Thailand comes at a time when modern Thai consumers — especially younger generations and families — are looking for brands that align with their values.

bpositive bridges this gap by being:

• Trusted: Internationally certified and globally distributed.
• Modern: Vibrant, approachable, and designed with real-life needs in mind.
• Purposeful: The only healthcare brand with giving back built into its DNA.

With this positioning, bpositive sees Thailand as the natural next step in its expansion. The country's strong retail ecosystem and growing health-conscious consumer base create fertile ground for rapid growth. "We are aiming to be in all major retailers within 2 years. There are already promising signs with the likes of Lotus, Tops and Boots," said Corey. This early interest highlights both the opportunity and the appetite for a brand that delivers quality while also making a positive social impact.

The Future of Fun, Inclusive, and Impactful Healthcare

The launch is only the beginning. Beyond fun design, bpositive is investing in new innovations that improve comfort, durability, and performance — making them better than standard plasters on the market. In the coming months, bpositive will roll out micro-influencer campaigns, collaborations with local communities, and new product lines such as Boo Boo Buddies and Pride Plasters. bpositive is also pioneering the use of AI to co-create new animated character ranges, bringing story-driven healthcare products that resonate with the young and young at heart. The long-term goal: to become the most loved, innovative and socially responsible healthcare brand in Thailand.

Now Available — With Purpose Inside Every Pack

Consumers can now look out for bpositive in hospitals, pharmacies, and online platforms across Thailand. Every pack purchased contributes to a stronger, healthier community.

Because at bpositive, every product heals twice: once for you, and once for someone in need.

Discover more about bpositive's products and purpose at https://www.bpositivehealthcare.com/ and follow us on Instagram at @bpositivehealth for our latest updates.

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