Cathay membership becomes smoother, simpler and better

Cathay today announced an evolvement of its membership programme, designed to deliver a smoother, simpler and better experience for members. Cathay is introducing features for Green, Silver, Gold and Diamond members that offer a faster path to progress, greater simplicity and enhanced recognition with exclusive travel and lifestyle privileges. This reflects Cathay's ongoing commitment to enriching members' experiences and ensuring a rewarding journey that truly elevates their lives. These changes will take effect on 1 January 2027, with a transition period commencing on 1 January 2026, giving members a year in advance to prepare with ease.

The evolved programme allows members to benefit from a simpler and more rewarding journey towards higher status:

• Smoother status progression: Status Points will no longer reset to zero after achieving an upgrade, which enables members to potentially attain multiple status upgrades within a single year. This allows a seamless journey up the status ladder and ensures all earned Status Points contribute towards the next milestone.

• Standardised membership cycle: Transitioning from the individual rolling system, the membership cycle will now be standardised to run from 1 January to 31 December each calendar year for all members. The adjustment ensures a clear and consistent timeframe for members to plan their travels with family and friends, and progress more easily.

• Status Points rollover: Every effort counts. Gold members or above can now carry over the excess Status Points to the next year, up to 50% of the number of Status Points required to earn the attained status. This gives members a tangible, strong head start toward maintaining or achieving a higher status with greater continuity in accessing all different privileges.

• Diamond Exec - a new elite status unlocked: Cathay is introducing Diamond Exec for members who earn at least 2,400 Status Points within a single year, providing valued members with a personalised and elevated travel experience. This includes a dedicated Relationship Manager to address their specific needs and a comprehensive suite of bespoke privileges - all designed to elevate their journey to new heights of comfort and convenience.

• Complimentary Diamond membership year: Members who have maintained any Diamond status for a minimum of five cumulative years throughout their membership tenure are now eligible to earn a complimentary Diamond membership year for every 6,000 Status Points accumulated within their membership lifetime, with no expiry date nor limit to the number that a member can earn. Members can claim the complimentary Diamond membership year whenever they need it the most, securing their status even during years with reduced travel and giving them greater flexibility to enjoy benefits at their own pace.

Cathay Director Customer Lifestyle, Vivian Lo said: "We are evolving the Cathay membership programme with our current and future members in mind, offering them a smoother, simpler and better membership experience. By simplifying the path to higher status and providing greater flexibility for members in new ways, members can look forward to progressing with greater ease and enjoying a more rewarding journey that truly elevates their lives."

For more details about the upcoming updates to the Cathay membership programme, please visit: www.cathaypacific.com/cx/en_HK/membership/programme-update/smoother-simpler-better-programme-2027

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