Senior Com Launches "DV Platform" an Innovative DMS Software Set to Transform Thailand's Automotive Industry Landscape

Amidst the era of Digital Transformation and rapidly changing consumer behavior, Senior Com Co., Ltd. (Senior Com), a leading Thai enterprise software development and consulting firm with over three decades of experience, has launched the "DV Platform." This intelligent Dealer Management System (DMS) was developed specifically to address the challenges and revolutionize the processes of the Thai automotive industry. By integrating the 3S concept (Sales, Service, Spare Parts) with a modern, flexible, and highly secure Cloud-Native architecture, the platform supports work from any location and on any device. The company aims to achieve market leadership in Thailand before expanding into the Asia-Pacific region.

Supicha Ungaree, Chief Executive Officer of Senior Com Co., Ltd., revealed the vision behind the development: "As a Thai software company that has grown alongside various industries for over 30 years, we have consistently observed the complex 'Pain Points' in managing automotive dealership businesses. These include redundant processes, siloed operations between sales, service, and parts departments, and inefficient data integration with the parent company (OEM). We, therefore, dedicated over 10 years to researching and developing the DV Platform, not just as software, but as a 'Business Solution' to genuinely solve these problems. Our goal is to create lean processes, increase efficiency, and add value for all stakeholders in the supply chain, from the manufacturer to creating the most impressive customer experience."

A Deep Dive into DV Platform: A 3S Solution Beyond Software

The DV Platform is designed with a deep understanding of automotive business processes to ensure all departments work seamlessly on a single platform.

1.Sales Transformation:

This elevates the sales team to the level of professional consultants with a suite of end-to-end tools. It facilitates the direct receipt of customer leads from OEM online marketing campaigns to individual salespeople for immediate follow-up. The platform features a Customer Relationship Management (CRM) system that provides a 360-degree view of the customer. Key functions include managing test drive appointments, conducting inspections and valuations for trade-in vehicles, and generating quotes linked to the latest campaigns and promotions. It also manages the installation of accessories before vehicle delivery, with all functions accessible via a mobile application to enhance the team's agility and professionalism.

2.Service Excellence:

Building customer loyalty is at the heart of after-sales service. The DV Platform enhances customer convenience through an online booking system with automated reminders. It boosts service center efficiency with workshop capacity management and enables the creation of job cards via tablet. The system also includes precise management of insurance claims and coupons, which reduces paperwork. A delivery settlement time target system is in place to standardize service and create a positive impression. Additionally, a Mobile Service feature is available for emergency customer assistance or off-site services.

3.Intelligent Spare Part Management:

This feature addresses the common dealership problems of stock shortages or surpluses. The DV Platform's intelligent system offers a nationwide overview of all spare part inventory, enabling immediate ordering or transfers across branches or even different dealer networks, which significantly reduces customer wait times. The system also includes Part Movement Analysis to maintain optimal stock levels and can connect directly with suppliers for faster procurement.

The Key Differentiator: The Central Application as a Strategic Tool for OEMs

What sets the DV Platform apart is its Central Application, a strategic tool designed specifically for Original Equipment Manufacturers (OEMs). This platform functions as a central command center, allowing OEMs to establish nationwide standards by setting maintenance rules and disseminating various policies quickly. It also enables the real-time measurement and evaluation of dealer service quality based on actual operational data. Crucially, its Questionnaire Management system provides a direct channel for manufacturers to hear the voice of the customer, using these insights to improve marketing strategies and products.

"Thailand First" Strategy with an Eye on Regional Leadership

Supicha concluded, "We are starting with a 'Thailand First' strategy because we believe in the potential of the market and the personnel in the Thai automotive industry. We want the DV Platform to be a key tool in strengthening Thai entrepreneurs before we take the success and potential of Thai software to the Asia-Pacific and Southeast Asian markets in the future. Our Cloud-Native architecture is ready to support limitless expansion. This launch is a significant step, and we are ready to be a business partner that grows sustainably with our customers and the Thai automotive industry. Some EV car companies are already using the platform."

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