At its flagship event SAP NOW AI Tour Southeast Asia, SAP SE (NYSE: SAP) announced that Advanced Info Service Public Company Limited (AIS), Thailand's leading communications and digital service provider, has successfully gone live with a strategic transformation program powered by RISE with SAP, a comprehensive business transformation offering that includes an AI-powered cloud ERP solution, infrastructure, and services, marking a pivotal milestone in its enterprise-wide transformation journey.
This implementation, which went live in June 2025, marks a major step in AIS's strategy to modernize its digital core, unify operations, and drive long-term business agility. With RISE with SAP, AIS was able to replace fragmented systems with a centralized platform aimed at optimizing performance and laying the foundation for innovation and future scalability.
AIS' transformation aims to streamline its core processes, strengthen governance, and improve support for critical functions such as finance, spend management, material management, wholesale, and retail. The initiative has shown promising progress with potential benefits, including improved operational efficiency, enhanced financial accuracy, procurement transparency, and enhanced group-wide reporting and productivity.
"This project is a strategic leap for AIS, laying the digital foundation for how we operate, innovate, and grow," said Montri Khongkruephan, Chief Audit Officer (Former Chief Financial Officer). "RISE with SAP gives us the flexibility and resilience to scale our business and respond faster to market demands."
As part of its RISE with SAP journey, AIS adopted a Fit-to-Standard approach, leveraging SAP Best Practices and SAP Cloud ALM—both core elements of the RISE with SAP framework—to accelerate deployment and ensure alignment with business objectives. The solution is further enhanced by SAP Business Technology Platform (BTP), which enables seamless integration with other technologies, while SAP Fiori delivers a simplified, intuitive user experience across the organization.
"We are proud to support AIS in its digital transformation journey," said Kulwipa Piyawattanametha, Managing Director of SAP Indochina. "RISE with SAP is targeted at empowering enterprises like AIS to simplify their IT landscape, strengthen operational control, have agility and flexibility to make impactful changes."
With RISE with SAP as its foundation, AIS is now well positioned to expand digital capabilities across the organization, including integration with newly acquired entities such as 3BB and the adoption of AI and advanced analytics to support intelligent decision-making.
AIS Announces First Sustainable Bond Interest Rates for Thai Telecom Industry 4-Year Bond at 2.74% and 7-Year Bond at 2.92%
AIS Prepares to Issue its First Sustainability Bonds in the Thai Telecommunications Industry to General Investors, Highlighting a "AAA(tha)" Credit Rating
AIS 5G Business backs Thai companies to cope with Covid NOW NORMAL Physical to Digital Transformation now key to survival
AIS making best use of 700 MHz for Thailand Maximum spectrum delivers lightning speeds, roll-out exceeds NBTC requirement