Centara Illuminates London's Exclusive Pall Mall with "Pimm's, Strings & Siamese Things"

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Centara Hotels & Resorts, recently captivated London with a vibrant celebration of Thai culture and hospitality as part of its exclusive Centara Journeys event series. Held across two enchanting evenings at The Secret Garden, 116 Pall Mall — one of London's most prestigious addresses — the event, themed "Pimm's, Strings & Siamese Things", brought together celebrities, dignitaries, industry leaders, media, and valued brand partners to experience the unique spirit of Centara.

Centara Illuminates London's Exclusive Pall Mall with "Pimm's, Strings & Siamese Things"

The thoughtfully curated garden soiree blended the charm of a British summer gathering with the warmth and elegance of Thai hospitality. Guests enjoyed Thai-inspired canapes, signature Pimm's cocktails with a tropical twist, live string performances, and interactive art elements for a night of meaningful connection and entertainment. Centara Illuminates London's Exclusive Pall Mall with "Pimm's, Strings & Siamese Things"

Among the distinguished attendees were renowned British model and television personality Jodie Kidd and radio and television presenter Zoe Hardman; Nattaphong Sitthichai, Minister and Deputy Chief of Mission at the Royal Thai Embassy London; Worapa Angkhasirisap, Director of the Tourism Authority of Thailand in London; and Chart Chirathivat, Head of Retail Development for Central Group Europe, the majority owner of Selfridges Group.

Centara's executive leadership also played a prominent role in welcoming guests, with CEO Thirayuth Chirathivat joined by Ronald Cusiter, Executive Vice President - Commercial, and Tom Thrussell, Vice President - Brand, Marketing & Digital. They were accompanied by two of the brand's flagship General Managers: Jan Weisheit of Centara Grand Beach Resort Hua Hin, and Andrew Jansson, Cluster General Manager for Centara Grand Lagoon Maldives and Centara Mirage Lagoon Maldives.

"This event was a celebration of Centara's Thai heritage, and a heartfelt thank you to our guests and partners in the UK," said Centara's CEO, Thirayuth Chirathivat. "The UK remains a key market for our hotels and resorts, and we are proud to have brought our 'Centara Journeys' series to London for the first time. We look forward to future opportunities to share these unforgettable experiences and our signature warm hospitality with esteemed guests, industry partners, and media friends."

This special edition of Centara Journeys strengthens the brand's presence in Europe and reflects its ongoing mission to deliver authentic and memorable stays that blend culture, style, and world-class service. As demand grows for genuine, experience-led travel, Centara is ready to welcome more guests from around the world in 2025 and beyond.


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