KTC Champions Coaching Culture to Drive Growth and Empower People

"The heart of coaching at KTC lies in trust, respect, and empowering people to take ownership of their growth," said Pittaya Vorapanyasakul, President and CEO of KTC. "When our people grow, the organization grows."

From Training to Transformation

While most companies begin with on-the-job training, KTC believes that today's complex work environment demands more. Drawing on principles from the International Coaching Federation (ICF), the company sees coaching as a collaborative process that helps individuals define their goals and develop the skills to achieve them. Supervisors are no longer just giving instructions—they're guiding reflection, encouraging innovation, and helping employees build confidence in their own decision-making.

Making Coaching a Way of Life

KTC's coaching culture is more than a program—it's a mindset. The company has rolled out initiatives such as:

• Coaching skills training for leaders at all levels
• Internal coaching systems within teams
• Reflection and shared learning in regular meetings
• Company-wide communication on the value of self-development

This approach is designed to foster a workplace where people feel supported, challenged, and inspired to grow—not just professionally, but personally.

"We're not just building skills," Pittaya added. "We're nurturing ethical and innovative thinkers who can create meaningful value for our members. We are proud to have ICF-certified coaches available within our organization—leaders who are equipped to support colleagues across departments through powerful coaching conversations. At KTC, coaching isn't confined to HR. It's a shared commitment embedded in how we lead, collaborate, and grow together."

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