Krungsri (Bank of Ayudhya PCL), led by Ms. Saisunee Hanprathueangsil (1st from left), Chief Information and Digital Officer, and Ms. Duangkamol Limpuangthip (1st from right), Head of SME Banking Group, proudly celebrates its remarkable achievement of securing three distinguished accolades at the Digital CX Awards 2025, hosted by The Digital Banker. This milestone highlights Krungsri's unwavering dedication to developing digital solutions that enhance the capabilities and experiences of SME entrepreneurs, empowering them to thrive and excel in today's competitive business landscape. The awards include:
- Outstanding Use of Digital Channels for Improved CX - SME for Krungsri The Living Room
- Outstanding Digital Innovation in SME Banking for Krungsri The Living Room
- Best Technology Implementation for Digital CX - Thailand for Krungsri Digital Supply Chain and Banking
Krungsri is dedicated to creating digital solutions based on the concept of Human-Centric Innovations, focusing on meeting the real business needs of SME customers. Krungsri The Living Room is a digital platform that consolidates a comprehensive range of financial products, services, and business solutions into one place, enabling SME customers to access the Bank's offerings more conveniently and quickly. Meanwhile, Krungsri Digital Supply Chain and Banking is a secure and reliable digital platform for managing procurement processes between business partners, reducing operational steps and optimizing resource usage.
These prestigious awards are a testament to Krungsri's visionary leadership and steadfast commitment to harnessing technology beyond conventional banking. By crafting holistic solutions, Krungsri empowers SME customers to conduct their business with greater ease, speed, and efficiency. The Bank remains resolute in its mission to continuously advance its services and innovations, standing as a trusted partner that truly understands, supports, and grows alongside Thai SMEs.
From left to right
- Ms. Saisunee Hanprathueangsil, Krungsri Chief Information and Digital Officer
- Mr. Rottapron Ekabutr, Krungsri Head of Digital and Innovation Group
- Ms. Panicha Buraparat, Krungsri Head of SME Banking Business Planning and Development Division
- Ms. Duangkamol Limpuangthip, Krungsri Head of SME Banking Group
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