Primal Launches ElevateSEO to Help Brands Adapt to the Rise of AI Search

As AI-powered platforms reshape how consumers search for information, Primal has launched ElevateSEO, a new solution designed to help brands increase their visibility across tools such as ChatGPT, Claude, Perplexity, Google's AI Overviews and AI Mode.

The release comes in response to growing industry shifts. Gartner forecasts a 25% decline in traditional search volume by 2026, driven by the increasing adoption of AI-driven search. Despite this shift, 90% of brands are currently absent from product and service recommendations generated by AI platforms.

Rather than focusing on traditional click-through rates, ElevateSEO is built around tracking brand mentions, recommendation frequency, and sentiment across AI environments, acknowledging that many AI interactions now take place without a user ever visiting a website.

Mark McDowell, CEO of Primal, said: "We're seeing a fundamental shift in how people make decisions online. Consumers are turning to AI search not just to find information, but to receive recommendations and complete purchase journeys. The key for brands is to be present during those moments."

The ElevateSEO solution includes four key modules:

• Content Authority Engine - Builds information structures that AI models recognise as credible.
• Natural Language Optimisation - Adapts content to reflect how users interact with AI through conversational queries.
• Multi-Platform Integration - Ensures consistent brand presence across key AI systems.
• AI Visibility Analytics - Offers new tools for tracking brand exposure and sentiment across AI platforms, addressing attribution blind spots.

According to IDC, global spending on AI is projected to reach USD 632 billion by 2028, with AI search advertising alone expected to grow to USD 25.9 billion by 2029. ChatGPT currently processes over 1 billion messages daily, while Perplexity handled 780 million queries in May 2025.

Over USD 100 million in venture capital has been invested in AI search optimisation tools this year alone, reflecting the urgency with which businesses are adapting to this changing landscape.

ElevateSEO is now available. More information can be found at www.primal.co.th/elevateseo.

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