SAHA Group Taps into Restaurant Industry, Launches "DAISHOGUN BURGER" of Japanese Champion Wagyu Beef Burger Brand at Thailand's Kingsquare Rama III

Mr. Taiki Honda, founder of GANESHA's SHOGUN BURGER that has been recognized as the No. 1 burger at Japan Burger Championship 2022 and ranked No. 6 burger at the World Burger Championship 2022, says the brand's partnership with SAHA Group's SAHA OSHA Company has led to the launch of a "DAISHOGUN BURGER" outlet at Kingsquare on Rama III Road.

"The launch event was filled with a distinct Japanese ambience, with guests served Japan's authentic wagyu beef burgers. The highlight was "SHOGUN BURGER". This signature cheeseburger features well-curated quality wagyu beef imported directly from Japan, freshly baked buns and a bold yet balanced Japanese-style sauce crafted from a special recipe," Mr. Taiki adds.

Decorated in a loft style, this branch reflects the brand's playful spirit, modern appeal, and distinctive identity - making it inviting to young diners and Japanese food enthusiasts alike. SHOGUN BURGER currently operates over 19 branches across Japan and one in Shanghai. Thailand marks the brand's first location in Southeast Asia, launched under its international brand name, DAISHOGUN BURGER. The name "DAISHOGUN" is inspired by the original yakiniku restaurant, founded by Mr. Taiki's ancestors in Toyama, Japan.

Mr. Jakkrit Santirattanakul, managing director of SAHA Group's Saha Osha Company Limited, says, "We aim to bring food innovations and quality brands from around the globe to Thai consumers so they can enjoy new experiences. DAISHOGUN BURGER is not just a burger parlor but also a cultural bridge that delights people with uniquely delicious flavors."

Following the launch of its first branch, DAISHOGUN BURGER plans to expand steadily across Thailand. Come and experience the "Shogun-level deliciousness" for the first time at DAISHOGUN BURGER, Kingsquare Project Rama III. Special promotions are available. Receive a free "French Fries Combo" featuring crispy fries and refillable drinking water — with any burger purchase. Spend THB 1,000 or more per bill to receive a THB 100 gift voucher. Spend THB 2,000 or more per bill and leave a review on Google Maps (Daishogun Burger at KINGSQUARE) to receive a Limited Edition Daishogun Burger Thailand T-shirt (limited to the first 10 customers per day).

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