P.J. Chonburi Parawood Accelerates Digital Transformation with GROW with SAP

P.J. Chonburi Parawood's implementation of GROW with SAP, an offering that supports organizations in digital transformation using a standardized framework, tools and guidance, went live in January 2024. The move was prompted by the company's decision to replace its legacy ERP systems, enhance visibility across the business, and ensure regulatory compliance in Thailand.

With GROW with SAP, P.J. Chonburi Parawood now has an ERP system that operates in real time, aiming to reduce the delays of periodic updates and enable faster, data-driven decisions. Another benefit is its localization capabilities, which customers can leverage in their Thai statutory financial reporting and withholding tax compliance, all delivered within a unified, intuitive user experience. The offering supports key business functions, including finance, sales, sourcing and procurement, manufacturing, supply chain, and quality management, offering the company a scalable foundation for growth.

"GROW with SAP is bringing a new wave of innovation to PJ Wood. Over the past three years, we've transformed our approach to technology, leveraging software as a co-pilot for our management and staff," said Andrew De Jesus, CEO, P.J. Chonburi Parawood Co., Ltd. "This shift enables us to make faster, more informed decisions and take swift action."

The implementation helps to achieve optimized production processes through live material requirements planning (MRP), batch traceability, and accurate production data capture. Through the offering, the company also seeks to increase visibility into product costing and reduce month-end closing cycle, improving operational responsiveness and decision-making. With GROW with SAP, P.J. Chonburi Parawood intends to benefit from a user-friendly graphical interface, open architecture for seamless system integration, and a future-ready cloud platform designed to scale the business.

This transformation reflects SAP's continued commitment to enabling small and midsize enterprises (SMEs) across Southeast Asia to embrace cloud ERP, reduce complexity, and drive innovation through standardized best practices and local compliance support.

"We are honored to partner with P.J. Chonburi Parawood on their digital transformation journey through the deployment of GROW with SAP," said Kulwipa Piyawattanametha, Managing Director of SAP Indochina. "This milestone not only reflects the strength of our collaboration but also demonstrates how SAP technology helps empower manufacturers with real-time insights, localized compliance, and the agility to scale and compete in today's fast-evolving market landscape."

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