EY Studio+ launches to bring a customer-first approach to growth and transformation in the AI era

Inside EY Studio+

Shaped by a world of AI and always-on connectivity, today's customers expect to receive smarter, faster and more emotionally resonant experiences, while at the same time, businesses are facing increasing macro-economic pressure. EY Studio+ draws on a broad portfolio of capabilities and deep experience to inform strategy and deliver transformative experiences that move people and shape markets at scale through:

• Customer experience: Helping businesses build empathy with their customers and design, build and scale differentiated experiences to drive value
• Product and service innovation: Working with organizations and their ecosystems to incubate, launch and iterate new products and services
• Marketing, sales and service transformation: Transforming the front office operations of marketing, sales and service to enable efficiency and effectiveness

EY Studio+ teams have already been working with numerous clients to drive growth and transform customer experience across industries. Examples include transforming customer service through technology and people for a global retailer; supporting B2B growth through marketing and sales transformation for a major communications network; creating differentiated experiences for one of the world's biggest banks; helping a leading utilities company drive the energy transition through a customer-first approach; and re-imagining the experience of cruising. Specifically, client examples can be found here.

Laurence Buchanan, EY Global Leader EY Studio+, says:

"Agentic AI has thrust us into a new era of digital transformation with unprecedented opportunity to redefine what it means to be distinctive, capture market share and increase customer loyalty. But to do so, customer-centric transformation must be rapid, continuous and multi-disciplinary, embracing the combination of creative design, technology and commercial insights."

Monchaya Koolawong , Business Consulting Partner, EY Thailand, says:

"We are approaching into a new digital world where AI is revolutionizing the way we live and work. Organizations are transforming their operating models and business practices to thrive in the evolving world. Working with diverse organizations, both locally and internationally, EY recognizes the critical need for sustainable transformation, emphasizing the importance of speed and scale in this process. Thus, EY Studio+ has been launched to enhance our capabilities and unleash our full potential for delivering fast, effective and comprehensive services. In addition to strategy formulation, we design work processes by incorporating technology as part of operational practices (Digitization, AI, Automation) to improve efficiency and effectiveness while ensuring the greatest benefit to people (Human Centered). We help build a corporate culture that embraces new ways of working without leaving anyone behind."

The launch marks a significant milestone in the delivery of EY's All in strategy, which focuses on creating new value for clients, people and stakeholders. The significant expertise sets the stage for growth, and sets us up for the future.

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