Panasonic Energy Thailand Announced as Official Battery Sponsor of the Tamiya Asia Challenge 2026 (Thailand), Elevating Racing Performance and Expanding into the Hobbyist Market

This strategic collaboration merges Panasonic's high-performance, long-lasting battery technology with Tamiya's world-class Mini 4WD engineering. The partnership aims to provide racers with a premium competitive experience, allowing them to unlock their vehicles' maximum potential. The tournament commenced on January 15, 2026.

For Panasonic Energy (Thailand), a leading manufacturer and distributor committed to community responsibility and integrated production systems, this event presents a prime opportunity to connect with the high-growth hobbyist market. Together with Siam Tamiya—the authorized distributor of Radio Control (RC) cars, Mini 4WD, and plastic models—the two brands will leverage their respective customer bases through co-branded products featuring Mini 4WD cars bundled with Panasonic batteries. The marketing strategy also includes special online promotions and influencer collaborations to drive brand awareness and sales growth in Thailand

Mr. Itaru Suzuki, Managing Director of Siam Tamiya Co., Ltd., stated: "Tamiya is highly regarded by fans worldwide for our commitment to 'World-Class Quality' and realistic details. In Fiscal Year 2024, Siam Tamiya sold over 30,500 units, showing consistent year-on-year growth. Thailand remains a vital market in Southeast Asia with a vast community of collectors, racers, and amateur engineers. Partnering with a globally trusted brand like Panasonic, known for its reliability and high-efficiency batteries, significantly enhances our customers' experience. Long-lasting power increases satisfaction, reduces downtime during races, and allows racers to focus entirely on their performance. We are delighted to welcome Panasonic into the high-value Hobbyist and RC Racing market."

Mr. Atsushi Anzai, Managing Director of Panasonic Energy (Thailand) Co., Ltd., added: "Tamiya's core audience—particularly RC and Mini 4WD enthusiasts—demands high-power, stable energy to secure victory. We are proud that Panasonic's high-quality batteries have been selected for the 'Tamiya Mini 4WD Asia Challenge 2026 (Thailand).' This partnership not only strengthens the brand image of both companies but also utilizes our combined customer bases to stimulate sales through integrated promotional activities."

Panasonic Energy (Thailand) Co., Ltd. not only produces high-quality, high-performance batteries, but also actively drives environmental initiatives under the Circular Economy concept in a tangible way. This is demonstrated through its battery recycling program, which has been in operation since March 2024, collecting used batteries via 7-Eleven stores for recycling and recovering valuable resources such as steel for reuse. Looking ahead, the company will continue to create new shared value by collaborating with partners whose strengths complement one another, in line with Panasonic Energy's mission to help build a society where happiness and environmental sustainability come together as one.

About Tamiya Mini 4WD Asia Challenge 2026

The Mini 4WD Asia Challenge is a prestigious regional competition organized by Tamiya. Since its inception in 2010, the event has fostered a vibrant community of model racing enthusiasts across Japan, Thailand, Singapore, Malaysia, the Philippines, and Indonesia. National qualifiers from each country earn the right to compete in the International Finals, which will be held in the Philippines this June.

Marketing Collaboration with Siam Tamiya

The Thailand Qualifiers for the "Tamiya Mini 4WD Asia Challenge 2026" has been running from January 15 through late April 2026, divided into three competitive periods. All participating vehicles will be powered by Panasonic AA Alkaline batteries. As the official battery sponsor, the company will leverage this opportunity to strengthen brand awareness in Thailand, alongside the launch of Panasonic batteries at Siam Tamiya stores, which are directly operated by the company, to further expand its presence in the hobby market. In addition, digital marketing initiatives through influencers will be implemented to share real user experiences with Panasonic batteries, including tips on improving the speed and performance of each Mini 4WD model, reinforcing the credibility and shared value of the product.

Note: Mini 4WD is a registered trademark of Tamiya Inc.

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