SABINA Unveils 2026 Roadmap: Prioritizing Margins and OEM Expansion Amid Global Economic Headwinds

Ms. Duangdao Mahanavanont, CEO of SABINA, disclosed that 2026 is expected to be a highly demanding year, with Thailand's GDP growth projected to remain below 2%. In response, the company will prioritize bottom-line stability over aggressive top-line growth, leveraging its proven track record in maintaining gross profit margins through rigorous cost control.

OEM Segment as a Key Growth Catalyst A cornerstone of the 2026 strategy is the aggressive expansion of the Original Equipment Manufacturer (OEM) business. This segment saw a significant uptick in 2025, with its revenue contribution rising from 6-7% to nearly 9%. SABINA targets a further increase in the OEM ratio to as high as 12% this year.

The company's manufacturing facilities will prioritize high-margin products, particularly for clients in Europe and the United Kingdom. Ms. Duangdao emphasized that SABINA's recent ESG (Environmental, Social, and Governance) and sustainability awards have become competitive advantages, attracting increased interest from Western clients who prioritize environmentally conscious supply chains.

Direct-to-Customer Marketing Pivot: For its core retail and non-store retailing (NSR) channels, SABINA is implementing a direct-to-customer strategy to enhance market penetration. Key initiatives include:

- Expansion of stand alone boutiques in high-purchasing power locations.

- Increased presence in digital marketplaces.

- Deployment of pop-up stores to improve inventory turnover and engage directly with target demographics.

While the company continues to value partnerships with department stores for customers utilizing shopping privileges, it will align its growth targets in these channels with the respective stores' performances.

Beyond Lingerie: Product Diversification and Collaborations SABINA is set to further solidify its identity as "more than just a lingerie brand" in 2026. Following the successful launch of the "Sabina Men's Collection" late last year, the company plans to introduce a broader range of unisex categories. The core product line will also see continuous momentum through high-profile brand collaborations and the launch of innovative new collections throughout the year.

"We remain confident in our ability to sustain margin growth," Ms. Duangdao stated, noting that the combination of strategic cost management and a shift toward high-margin OEM and direct-to-consumer channels will be the primary drivers for the company this year.

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