Bolt steps up road safety efforts with targeted late-night mobility initiative

The initiative builds on findings from Bolt's 2025 Night-Time Mobility Survey, conducted with IPSOS, which highlights a clear behavioural shift in how people travel during evening and late-night hours. According to the survey:

• 52% of respondents use ride-hailing after consuming alcohol, choosing not to drive themselves
• 63% use ride-hailing when travelling late at night or in unfamiliar areas
• 96% believe ride-hailing helps reduce drink-driving risks
• 92% have booked a ride for friends or family to ensure they got home safely

The findings demonstrate that ride-hailing is not only a matter of convenience, but it plays a preventative role in reducing risk during high-mobility periods such as weekends and late-night hours. As nightlife, hospitality, tourism, and late-shift work continue to contribute to Thailand's urban economy, demand for reliable transport between 22:00 and 04:00 remains strong. Increasingly, shared mobility is becoming the responsible alternative that helps reduce the decision to drive after drinking.

Building on these insights, Bolt is launching the "Don't Drink and Drive — Ride with Bolt" campaign from 12 March to 30 April 2026, targeting peak nightlife hours when drink-driving risks are typically elevated. The campaign includes:

• A 20% (maximum ฿120 per ride) discount with a dedicated promo code, valid every Friday-Saturday from 22:00-05:00
• In-app reminders triggered during late-night hours to encourage safer travel decisions

By combining time-based incentives with behavioural nudges, Bolt aims to make the safer choice more accessible and top-of-mind during high-risk periods.

"At Bolt, safety is a core priority in everything we do," said Nathadon Suksiritarnan, General Manager, Bolt ride-hailing Thailand. "Our survey shows that people already see ride-hailing as a safer alternative after a night out. Through this campaign, we're reinforcing that behaviour and encouraging even more responsible mobility choices."

Bolt continues to invest in in-app safety features, ride monitoring tools, and responsible mobility messaging to support both riders and drivers. The new campaign further strengthens Bolt's safety-first positioning, aligning technology, incentives, and awareness to promote safer nights across Thailand.

As shared mobility becomes more embedded in everyday life, Bolt remains committed to supporting a transport ecosystem where convenience and safety go hand in hand, ensuring that getting home safely is always the priority.

About Bolt

Bolt is a shared mobility platform that has operations in over 50 countries and 850 cities around the world and provides shared mobility services including ride-hailing, scooter and e-bike rental and car rental to over 200 million customers. More than 4.5 million drivers use the Bolt platform worldwide. The company seeks to accelerate the transition from owned cars to shared mobility, offering better alternatives for every use case.

• ข่าวเมาไม่ขับ
• ข่าวo:member
• ข่าวo:gen
• ข่าวo:loc
• ข่าวen