KFC Thailand Challenges You to Survive the Slow Burn with "Angry BBQ WingZ" New Campaign captures the Heat under "Seems Not Spicy. Then Suddenly-Scorching."

Join the challenge and set your social feed ablaze for a starting price of just 49 baht. Available from today until March 25, 2026!

KFC Thailand taps into a relatable human insight that everyone experiences heat at a different pace. Some are confident they can handle it, while others claim it's "not spicy" at all. But often, the burn doesn't hit its peak with the very first bite—it seeps in, climbing level by level until, before you know it, your tongue is on fire. This insight is the heart of the new commercial for "Angry BBQ WingZ," a clever play on the audience's emotions.

The story opens with a young man taking his first bite of the Angry BBQ WingZ, firmly declaring, "It's not spicy." But as he keeps eating, the intensity accelerates, sweat begins to bead, his mouth starts to sting, and he finally blurts out, "My tongue is on fire!" Despite the overwhelming heat, the flavor is so addictive he simply can't stop. The commercial captures this slow burn rhythm of spice in a way that is fun and unforgettable—perfectly driving home the stinging concept of "Seems Not Spicy. Then Suddenly-Scorching." You can watch the full commercial at https://youtu.be/M1LbgP-mANA

Suhayl Limbada, Chief Marketing Officer KFC Thailand, said, "It's a debate we all know — why do some people insist 'it's not spicy,' while others can't handle it? The truth is spices hit everyone differently. Some feel it fast; others feel it slow. That insight led us to craft a true slow-burn experience with Angry BBQ WingZ — heat that builds gradually, layer by layer, catching you off guard. This isn't about declaring how spicy it is. Spice isn't measured by what you say — your tongue always tells the truth."

Challenge yourself to the intense heat of "Angry BBQ WingZ." This time, KFC isn't just delivering spice from the first bite but we're inviting you to experience a slow-burn sensation that steadily climbs until the heat hits you when you least expect it. Only your tongue can truly testify to the burn. Come test your limits and see how many seconds you can withstand the slow-creeping spice. Available at all KFC branches nationwide (except Don Mueang and Suvarnabhumi Airports) from today until March 25, 2026!

• Looking for a light spark? Grab 2 pieces of Angry BBQ WingZ for 49 baht.
• Ready to face the full heat? Take on the 5-piece Angry BBQ WingZ Gang for 109 baht.
• Want the ultimate all-in-one heat experience? Try The Box Angry BBQ WingZ for 169 baht.
• Heading to the peak? go all out and challenge the whole squad to a spice showdown with the Angry BBQ WingZ Party for 299 baht.

Stay updated on news and promotions from KFC by following Facebook @KFCThailand, TikTok @KFCThailand, Instagram @kfcthailand, and X @KFCThailand.

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