Amway Accelerates Health & Wellbeing Strategy with IN-ON-AROUND Solutions,

Amway, the world's largest direct selling company, is advancing its Health & Wellbeing strategy through science-backed health innovation and comprehensive economic opportunities. The company shared this vision at its National Convention and Amway Expo 2026, which drew more than 30,000 participants. The event reinforced Amway's ongoing investment in building a health-focused brand and establishing a strong foundation for the future. Looking ahead to 2027, Amway aims to advance Healthspan in Thailand — helping people live longer, healthier lives with greater quality of life, and supporting Thailand's evolution toward a sustainable longevity society.

The global focus on Healthspan — living longer in good health — is expanding rapidly and represents a significant opportunity for Thailand. According to the Global Wellness Institute, Thailand's wellness industry is valued at more than THB 1.4 trillion and is growing at an average rate of 7-10% annually, underscoring health's role as a new economic driver that connects quality of life with sustainable business growth. Meanwhile, a Mintel survey found that 47% of Thais prioritize Healthspan. This aligns with corporate reputation research by Reputation Economy Advisors, which found that 82% of consumers recognize Amway as a Health & Wellbeing company — reflecting the brand's position as a global leader in health and wellbeing.

Mr. Tossaporn Nisthanon, Managing Director, Amway (Thailand) Ltd., said, "Amway Thailand is advancing its long-term strategy to build a Health & Wellbeing ecosystem that connects healthcare with overall wellbeing. We are committed to delivering health solutions alongside business opportunities, enabling people to generate income while enhancing their quality of life. This approach supports sustainable growth for Amway Business Owners and extends health value to society."

"At the same time, Amway emphasizes science-based health innovation. Guided by our global Amway Scientific Advisory Board (SAB), we continue to elevate product standards under the holistic IN-ON-AROUND health concept — covering comprehensive care from within the body, on the body, and in the environmental healthcare of everyday life."

This concept is reflected in Amway's diverse product portfolio, designed to address every dimension of consumers' lifestyles to support Health & Wellbeing. For internal health (IN), the portfolio includes vitamins and dietary supplements under the Nutrilite brand. For external health and beauty care (ON), it features premium beauty products from Artistry and personal care products from Glister, G&H, and Satinique. For health care through the environment (AROUND), solutions include the eSpring water purifier and Atmosphere air purifier, both of which have earned consistent international recognition for quality. Together, these offerings reflect Amway's commitment to holistic health solutions that promote sustainable quality of life.

Mr. John Parker, President of Amway Markets, said, "Amway is committed to developing innovative products and services grounded in scientific research to advance Healthspan for people worldwide. We strive to create economic opportunities alongside sustainable wellbeing. Amway Thailand is a strategic market of great importance to Amway, and we take immense pride in its success. That success is driven by the dedication of Amway Business Owners who deliver products and solutions that truly meet the needs of Thai consumers. I am confident Amway Thailand will play a vital role in advancing a high-quality, sustainable Healthspan society."

Mr. Tossaporn concluded, "Amway Thailand remains committed to delivering world-class quality products while continuously developing innovations that respond to evolving consumer needs. We are growing alongside Amway Business Owners to drive sustainable success. As the No. 1 direct selling brand in Thailand and globally*, this position reflects our quality, expertise, and the trust we have earned from consumers. As we approach our 40th anniversary in 2027, we are committed to elevating Thai society toward Healthspan — making sustainable good health accessible in everyday life and helping drive Thailand toward a longevity society."

*Based on the revenue ranking of the top 100 direct selling companies worldwide by https://www.directsellingnews.com/global-100-lists

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