Madame Louise: The Thai Skincare Phenomenon Redefining Honest, High-Performance Beauty Across Asia

A Brand Born From Purpose: Safe, Honest, Effective Skincare for All

Madame Louise began with a simple but powerful mission: to create skincare that is safe enough for sensitive and problem-prone skin — including children — yet effective enough to deliver visible results.

Every product combines ancient Asian beauty rituals with modern scientific innovation, using botanicals and ingredients sourced from across Asia and around the world.

All formulations are:

• Dermatologically gentle
• Cruelty-free & vegan
• Free from parabens, sulfates (SLS/SLES), mineral oil, and alcohol
• Designed for efficiency, safety, and simplicity

Exceptional Growth: From Start-Up to Market Leader

In just over two years, Madame Louise has demonstrated remarkable momentum, driven by strong and consistent revenue growth. The company recorded 53 million baht in revenue in its first year, expanded rapidly to 119 million baht in the second year, and reached 204 million baht in the first nine months of 2025 alone, underscoring its position as one of the fastest-growing players in the market.

Profitability has strengthened alongside this growth. The company transitioned from a net loss of 20 million baht in its first year to a net profit of 14 million baht in its second year, with net profit rising significantly to 63 million baht in the first nine months of 2025. The brand now maintains a net profit margin in excess of 30%, supported by its focus on product quality, a high rate of returning customers, and a large, loyal community - without relying on costly celebrity endorsements.

A Major Milestone: Becoming a Public Company

In May 2025, Madame Louise achieved a remarkable milestone as it emerged into a listed company on the Thai Stock Exchange under the name Madame Biosciences. This transition reflects the brand's strong foundations, rapid growth trajectory, and long-term vision to become a leading Asian beauty and wellness powerhouse.

CEO Ms. Ingfa Petvipusit is highly confident that Madame Louise will become one of the fastest-growing and most prominent Thai brands in the coming years, as well as a model for future beauty innovation.

Breakout Products That Became Household Favorites

Madame Louise gained widespread recognition through a series of highly successful launches:

• Premium Bar Soaps now distributed across more than 10,000 branches nationwide.
• Snow Lotus Cleansing Serum with over 700,000 bottles sold to date.
• Snow Lotus Cream, recognized as Thailand's Best Multipurpose Cream.
• A growing portfolio of sunscreens and liquid soaps reinforcing the brand's national presence.

A New Frontier: Medicated Skincare for the Whole Family

In August 2025, Madame Louise capitalized on its reputation for scientifically proven skincare and deep expertise with the Snow Lotus ingredient by launching Snow EX Cream - a medicated, healing-focused cream suitable for the entire family.

Snow Lotus, long celebrated across Asia for its soothing and restorative properties, provided the perfect foundation for this innovative product. Snow EX Cream was designed to address everyday skin concerns with a gentle yet effective formula that delivers both relief and visible improvement.

The impact was immediate: the product sold out within three days of launch, reinforcing the brand's status as a market phenomenon. Snow EX Cream has become a powerful case study demonstrating how skincare can be both highly effective and deeply relatable to consumers' everyday needs.

Why Consumers Love Madame Louise

The brand's success is rooted in understanding real customer needs:

• Simple routines that work
• Effective formulations backed by science
• Affordable pricing without luxury markups
• Safe for hypersensitive skin and dermatological concerns
• Honest communication with no gimmicks

Looking Ahead: Expansion and Wellness Innovation

Madame Louise will expand into several Asian markets in 2026, with China as a priority. The company will also enter the wellness and longevity sector while continuing to invest in research and innovation.

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