When Technology, Heart, and People Unite as One, Unveiling True's 6 Missions to Support Thai Communities During the Southern Flood Crisis

1 "Mission from the Heart - Restoring the Future for Thai Children"

Because we believe that education must continue, even in times of crisis, True has swiftly supported schools in Songkhla that were severely affected by the floods. Our efforts began at Ban Bang Faeb School, a True Plookpanya model school, where we provided 50 ready-to-use laptops, new uniforms, sports equipment, and helped restore heavily damaged buildings and classrooms, bringing the learning environment back to life. At the same time, we extended our support to all 18 CONNEXT ED-True Plookpanya schools, delivering laptops, digital learning materials, school supplies, and uniforms, while True volunteer teams joined onsite to assist with recovery efforts. Most importantly, we urgently restored and reinstalled TrueOnline broadband connectivity across all 18 schools to ensure that students can return to learning and access digital educational resources as quickly as possible. These efforts reflect True's commitment to safeguarding the future of Thai children and helping schools reopen without delay.

2 "Mission from the Heart - Empowering Southern Communities with Cutting-Edge Technology x Compassion"

When severe flooding made many areas inaccessible, a fleet of 20 TGD25 smart drones was immediately deployed to deliver food, medicine, and essential supplies with urgency. Equipped with real-time GPS, these drones flew across flooded zones and high-risk areas to reach locations where people on foot could not, becoming a powerful example of how technology can truly save lives in times of crisis. At the same time, True's network teams worked around the clock, deploying mobile cell-on-wheels (COW) units to ensure uninterrupted communication in flooded areas. True and dtac SIMs, along with free WiFi, were also provided at evacuation centers, field hospitals, and key locations where connectivity was needed most.

Beyond technology, the hearts of our people are a true source of strength. More than 1,500 relief kits, fully charged power banks, new clothing, and essential supplies were hand-delivered by True-CP executives and employees before being distributed to affected communities across the region. More than "supplies," what we delivered was encouragement and hope. SM True also contributed three million baht to the Thai Red Cross Society to support recovery efforts in the disaster-hit areas. In addition, True introduced special offers on smartphones and affordable monthly packages for customers in Hat Yai and Songkhla, along with a 50% discount for volunteers and frontline medical staff, ensuring everyone can stay connected during a time when communication is most critical.

3 "Mission from the Heart - Standing Beside Our Valued Customers"

True continues its Mission from the Heart to ensure that our valued customers can stay connected without worry. We are providing 10GB of free data, 100 free call minutes, and a 15-day usage extension, along with extended bill-payment periods for both prepaid and postpaid users, helping ease the burden during this difficult time. Beyond that, we have enhanced our support by waiving service fees for mobile, TrueOnline, and TrueVisions customers in Hat Yai District for 15 days. Meanwhile, TrueOnline teams have launched an all-out "Fix Every Street" operation, mobilizing technicians from across the country to repair and replace damaged equipment immediately for free of charge. Over 20,000 new routers have been prepared to restore connectivity to households as quickly as possible, without waiting for customers to report issues. Because no matter the situation, True is always here, standing beside our customers every step of the way.

4 "Mission from the Heart - Supporting Frontline Heroes"

Another vital force during times of crisis is the medical personnel and public health workers who continue to shoulder immense responsibilities. True has supported 17 smartphones to the medical team at Hat Yai Hospital to enhance flexibility in patient care and ensure seamless communication. To help refresh and uplift spirits, True also set up a TrueCoffee booth, serving more than 10,000 cups of beverages to doctors, nurses, medical personnel, and volunteers at Hat Yai Hospital, fueling those who continue to work tirelessly around the clock.

5 "Mission from the Heart - Empowering Government Agencies and Support Team to Save Lives and Accelerate Relief"

In moments when every second counts, True has leveraged its capabilities in AI and Telco Analytics to support rescue teams in identifying people who may still be stranded in high-risk areas. By using ethically managed, anonymized data, we analyze aggregated network signals to help pinpoint locations where individuals might remain, enabling officers to reach them faster and with greater accuracy than ever before. At the same time, True Digital Group deployed its Mobility Data Platform to analyze real-time population movements across the True5G network. This helps identify emerging risk zones and unusual evacuation patterns, allowing government agencies to plan targeted interventions both during the rescue phase and throughout post-flood recovery. This is Data Intelligence for Public Good, using data responsibly to help protect lives, support communities in Southern Thailand, and ensure they can stand strong again. In addition, True has provided 200 free SIM cards with 12-month service to volunteers from Prince of Songkla University (PSU), offering 15 Mbps / 100GB of data and 60 free call minutes (valued at THB 2,549 per SIM). This support enables student volunteers in the field to coordinate effectively, access information, and assist communities smoothly.

6 "Mission from the Heart - Caring for Our True Employees"

With deep concern for our True family, the company swiftly introduced support measures for employees affected by the floods. These include emergency leave without deduction, temporary accommodation assistance, financial support for home and vehicle repairs, and additional welfare and health insurance, ensuring everyone has the strength to move forward. True's leadership also visited affected employees on-site, delivering care kits, listening to their situations and challenges, and planning relief efforts that meet their needs directly. In addition, True organized Big Cleaning volunteer activities to help restore damaged employee homes, making them livable once again. These actions reaffirm our commitment to being a People Organization, an organization that places the wellbeing of its employees first.

All of these Missions from the Heart represent True's commitment to supporting Thai communities through difficult times, helping everyone return to normal life as soon as possible. And we stand with all affected communities, wishing for a swift recovery.

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