TAGTHAi, Thailand's national tourism platform and a social enterprise, has once again achieved success in this year by winning the Best in AI-Ready Platform Award at the IDC Future Enterprise Awards 2025 for the Asia-Pacific region. The recognition is given to organizations that successfully integrate AI into their operations and lead their transformation into future-ready enterprises. This regional achievement reflects TAGTHAi's strategy and capability in driving innovation as an organization that can adapt and leverage AI to effectively enhance the Thai tourism experience.
Ms. Kanokwan Boonchai, Chief of Technology and Operation Officer of Thai Digital Platform Social Enterprise Co., Ltd. (TAGTHAi), said that the use of technology, especially artificial intelligence (AI) is becoming increasingly important in tourism as travelers seek personalized and unique experiences. To meet these expectations, TAGTHAi uses AI to power 'Design My Trip' feature, which helps analyze traveler behavior and provide intelligent travel recommendations.
TAGTHAi found that by piloting the use of AI to help plan trips currently covers major provinces such as Bangkok, Chonburi, Chiang Mai, Phuket, Ayutthaya, and Samut Songkhram. The AI-powered "Design My Trip" feature goes beyond simply suggesting popular destinations by analyzing tourist needs and recommending new destinations offered by local businesses that may not have been widely promoted. This provides travelers with additional information to support their decisions and enables personalized recommendations based on individual interests. As a result, planning a trip in Thailand becomes more convenient and accessible, helping to drive community economic development and distribute tourism income more widely across the sector.
Ms. Kanokwan concluded that receiving the Best in AI-Ready Platform Award at the regional IDC Future Enterprise Awards 2025 confirms the potential of TAGTHAi as Thailand's national tourism platform. The company is committed to building a comprehensive and modern tourism platform that uses artificial intelligence to benefit every part of Thailand's tourism industry which will support the long-term and sustainable growth of the sector. For those seeking a new era of Thai travel experience that combines future-forward journeys, destination search, suggested routes, and reliable local information—everything can be easily accessed through the TAGTHAi application, now available for download on both the App Store and Play Store.
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