Mondel?z Thailand Wins Big with Playful Marketing at the Marketing Excellence Awards 2025

Mondel?z Thailand reaffirmed its position as a marketing powerhouse at the Marketing Excellence Awards 2025 Thailand, taking home an impressive nine trophies, including two Gold, three Silver, and four Bronze awards. The company also won the prestigious "Marketing Team of the Year" Award!

The wins span diverse categories from E-Commerce and Social Media Marketing to TV/Video Advertising and Media Strategy, highlighting the company's dedication to innovative and engaging campaigns.

The Marketing Excellence Awards celebrate outstanding achievements in the Thai marketing industry by recognizing innovative campaigns, strategies, and leaders who redefine success. Mondelez Thailand impressed the judges with its campaigns like "OREO x Coke" and "Halls Masterbrand" winning in key categories like "Excellence in E-Commerce Marketing" and "Excellence in Social Media Marketing".

These awards reflect Mondelez Thailand's ability to create campaigns that not only break through the noise but also tap into pop culture, forge deep connections with consumers, and transform snacking into joyful, shareable experiences.

Highlights from the awards:

• Multi-Category Domination: Two Golds, three Silvers, and four Bronzes showcase Mondel?z Thailand's marketing expertise across the board.
• OREO's Playful Spirit: Campaigns captured the iconic cookie brand's sense of fun and wonder, reminding everyone to embrace their inner child.
• Halls' Fresh Vibe: Innovative marketing breathed new life into the refreshment category, connecting with a new generation of consumers.
• Culture of Innovation: Recognition as a top marketing team underscores the company's commitment to fostering curiosity, collaboration, and a playful work environment.

More than Just Campaigns: Embracing Fun and Playfulness!

Mondel?z Thailand believes exceptional marketing begins with deep understanding of consumers. By blending consumer insights with cultural relevance and a generous dose of imagination, the company crafts campaigns that resonate on a personal level.

"At Mondelez International we don't just sell snacks; we create moments of joy," said Idara Huang, Managing Director of Mondelez International (Thailand). "Our approach centres on putting consumers first, understanding their needs, celebrating their culture, and connecting through experiences that are meaningful and fun. With a commitment to innovation and a passion for playfulness, we craft campaigns that spark conversations, such as the OREO x Coke, an unthinkable collaboration that rocked the world, and the humorous Halls Masterbrand Communication, that brings back the beloved humour in Halls Ads."

"Our victories at the Marketing Excellence Awards inspire us to push boundaries and redefine the future of snacking," she added.

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