"BRAND'S Bird's Nest" and "Vibhavadi Hospital" Co-Launch "Be The Best Version of You"

On World Pneumonia Day, "BRAND'S Bird's Nest" by Suntory Beverage & Food (Thailand) Co., Ltd., a leader in health enrichment products under the BRAND'S trademark in Thailand and Indochina, has partnered with "Vibhavadi Hospital," a leading hospital in Thailand, to launch the "Be The Best Version of You" campaign. This initiative encourages Thais to embrace holistic health care—especially preventative healthcare for vital organs such as the lungs—promoting long-term well-being through comprehensive awareness activities. These include raising awareness about respiratory diseases, providing advice on preventive lung care, offering free mobile lung health check-up services, and distributing BRAND'S Bird's Nest products to support health care from within one's body. The campaign will begin on November 15, 2025 and continue the collaboration throughout 2026, providing Thais with access to preventive lung health care and improving their quality of life from the inside out.

Mr. Napis Sasivimolkul, Marketing Director for BRAND'S Bird's Nest at Suntory Beverage & Food (Thailand) Co., Ltd., said that "BRAND'S Bird's Nest believes that the best health care begins with care from within. Therefore, we continue to promote preventive health care to help Thais maintain good health in a sustainable way. One of the significant health challenges facing Thais and the global population is lung and respiratory disease, especially in an era of rising air pollution and PM 2.5 dust. As the number one market leader in ready-to-drink bird's nest beverages in Thailand, BRAND'S Bird's Nest is committed to being a part of promoting strong immunity among Thais, enabling them to cope with the ever-changing environment.

"Consequently, BRAND'S Bird's Nest has collaborated with 'Vibhavadi Hospital' to organize the 'Be The Best Version of You' campaign to encourage all Thais to take care of their lungs and overall health from within. This involves participating in activities emphasizing knowledge sharing, lung health check-up services, along with self-care using BRAND'S Bird's Nest products which are made from 100% genuine quality bird's nest containing N-Acetylneuraminic Acid (NANA)—a unique substance found in genuine bird's nest—and Zinc, which contributes to the normal function of the immune system."

Mr. Phijit Viriyamettakul, Managing Director of Vibhavadi Hospital, added, "We are delighted to collaborate with BRAND'S Bird's Nest on the 'Be The Best Version of You' campaign, which aligns with Vibhavadi Hospital's commitment to ensuring Thai people maintain good health from within. This campaign aims to raise awareness about the importance of lung health care. Currently, many factors contribute to the increasing number of patients with lung and respiratory diseases, including pollution from PM 2.5 dust, exhaust fumes, cigarette smoke, respiratory infections, and unhealthy lifestyles. Vibhavadi Hospital emphasizes comprehensive lung health care, with expertise in diagnosing and treating lung diseases using modern and diverse medical equipment and treatment technologies. We believe that preventive lung health check-ups are crucial in reducing the risk of respiratory diseases and promoting a good quality of life in the long term. Therefore, we encourage Thais to undergo regular lung health check-ups, while practicing self-care through exercise and nutritious diets that support immunity, which collectively enhance awareness for stronger, healthier lungs under this campaign."

The 'Be The Best Version of You' campaign is set to launch various promotional activities to promote lung health care from November 15, 2025 to December 2026. Key activities for this year include:

• Donation of 900 bottles of BRAND'S Bird's Nest products to patients in the respiratory department of Vibhavadi Hospital from November 15, 2025 to December 31, 2025.
• Free mobile lung health check-up service at Vachirabenjatas Park (Rot Fai Park) on November 30, 2025, from 06:00 AM to 10:00 AM, along with the distribution of 200 bottles of BRAND'S Bird's Nest.
• Donation of 200 bottles of BRAND'S Bird's Nest products to consumers and office workers

In addition, BRAND'S Bird's Nest and Vibhavadi Hospital will continue to organize ongoing preventive lung health promotion activities throughout 2026. These include providing knowledge about self-care and distributing products for consumers to try. Those interested in participating in the activities can find more details on "Brand's World Thailand" official Facebook page or "Vibhavadi Hospital" official Facebook page.

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