Shopee Celebrates 10 Years of E-Commerce Leadership with "Digital Bridge" Vision to Empower Thai Businesses and Strengthen Thailand's Digital Economy through Global and Creator Partnerships

Shopee reinforced its commitment to public-private collaboration, working closely with government agencies to support SMEs and local entrepreneurs. The company also outlined its plans to deliver a comprehensive 360-degree consumer experience, develop tailored solutions across four priority product categories, launch new campaigns and form global partnerships. The event also showcased the success of its creator ecosystem, with high-performing KOLs and a dedicated Seller & KOL Business Matching platform designed to help sellers and influencers build sustainable business growth together

Government Collaboration Highlights Role in Driving Thailand's Digital Economy

The summit underscored the strong cooperation between Shopee and government agencies in advancing Thailand's digital economy. At the event, Department of Business Development (DBD) director-general Poonphong Nainapakorn recounted a more than seven-year partnership with Shopee that has produced tangible results, serving as a model for other initiatives. He described Shopee as a key "platform of opportunity" that is enabling Thai entrepreneurs to generate revenue, scale their operations and connect with regional consumers in an environment of continuing digital growth. Meanwhile, the DBD has been focused on driving Thailand's commercial economy forward in this digital era, including a dedicated Thai-product landing page that has generated over THB 700 million in value to date. The DBD reaffirmed its ongoing commitment to collaborate with Shopee in equipping entrepreneurs with knowledge, technology, marketing tools and benefits to enhance competitiveness on the e-commerce stage and position Thai products for sustainable international recognition.

Shopee Reinforces "Gateway to the Digital Economy" Vision, Empowering Equal Opportunities for All Entrepreneurs

Handika Jahja, Executive Director, Shopee (Thailand), said "Over the past decade, Shopee has transformed Thailand's online shopping landscape by delivering convenience and accessibility to both buyers and sellers. For buyers, we have built a comprehensive experience across diverse product categories, with exclusive deals, year-round campaigns, and payment systems that fit today's digital lifestyles.

For sellers, Shopee provides a platform that unlocks new opportunities for Thai entrepreneurs of all sizes to showcase their potential and expand their reach. We play a key role in driving growth and helping sellers achieve sustainable business success by connecting them with customers both in Thailand and beyond.

As we enter our next decade in Thailand, Shopee embraces its vision to be the 'Gateway to the Digital Economy', supporting entrepreneurs at every level, from family-run stores and community producers to medium-sized businesses and national brands. By leveraging the power of technology and Shopee's regional network, we aim to connect Thai products with consumers both domestically and internationally.

"We aspire to serve as a 'Digital Bridge' that connects the potential of Thai entrepreneurs to regional markets, helping Thai businesses grow with strength, sustainability, and global recognition on the digital economy map."

Business Strategy with Four Key Categories to Capture the THB 1.6 Trillion E-Commerce Market

Shopee also shared updates on its business strategy and marketing direction, emphasizing that e-commerce remains a major driver of growth. The company expects e-commerce to contribute more than 50% of Thailand's digital economy by 2026.

Thanyathorn Laowatchara, Director of Business Development at Shopee (Thailand), stated that "Shopee will continue to elevate its business by developing category-specific solutions that deliver convenience, relevance, and a holistic shopping experience, inspired by real consumer needs and insights. Our focus will be anchored on four key categories:"

Electronics: Offering seamless online-to-offline shopping through new services such as product installation and mobile phone trade-in programs, delivering a full-cycle shopping experience before, during, and after purchase.
Fashion: Keeping pace with fast-changing trends by continuously introducing new collections, exclusive brand collaborations, and content through KOL partnerships, supported by express delivery to ensure timely access to the latest fashion.
Fast-Moving Consumer Goods (FMCG): Strengthening customer engagement and repeat purchases through new marketing tools and consistent new product launches that cater to evolving and faster decision-making consumer behaviors.
Lifestyle: Expanding into the high-income consumer segment through Shopee Partner Logistics (SPL), which offers fast and value-driven delivery services. Shopee also supports flexible spending options through its Buy Now, Pay Later (BNPL) program, enhancing convenience for buyers while ensuring sellers receive full payment upfront.

Accelerating the "Speed Strategy" for Faster, More Flexible Shopping Experiences

To meet the needs of modern consumers and their growing demand for convenience, Shopee continues to advance its Speed Strategy through the expansion of express delivery options, including Same-day Delivery and 4-hour Delivery. These services address urgent and time-sensitive shopping scenarios, such as travel essentials or last-minute gifts, while complementing Shopee's reliable standard delivery options.

Shopee is committed to providing flexible and efficient logistics solutions that create new opportunities for sellers and enhance business performance.

Expanding Regional Opportunities through "Shopee Global Sales"

Beyond domestic growth, Shopee is extending its vision to the regional stage through Shopee Global Sales, an upgraded initiative evolved from the Shopee International Platform (SIP). This program empowers Thai sellers to expand internationally by connecting them directly with consumers across Southeast Asia.

The initiative offers flexible operations, end-to-end marketing tools, and cross-border logistics support — enabling Thai brands to strengthen their competitiveness and capture the increasing regional demand for Thai products across ASEAN.

Delivering a 360-Degree Shopping Experience through Global Partnerships

Kongkrit Lawlertratana, Head of Commercial Marketing at Shopee (Thailand), shared that Shopee remains focused on delivering an elevated, 360-degree online shopping experience for Thai consumers.

"In the final quarter of this year, we launched Shopee Mega Brand Day, our highest-tier campaign designed to drive exceptional impact and results beyond the scale of Super Brand Day. By partnering with leading brands, Shopee aims to deliver superior experiences and outcomes for both partners and shoppers."

The recent collaboration with Huawei during October achieved record-breaking results, with sales and buyer volume increasing fivefold. This success serves as a model for future brand partnerships, generating value for both sellers and consumers through greater visibility, engagement, and convenience.

Empowering the Creator Ecosystem: Driving Growth through Content and Partnerships

The summit also highlighted Shopee's competitive advantage in leveraging its growing network of content creators (KOLs) as a core growth driver. The Shopee Affiliate KOL program enables creators to promote products, build brand awareness, and influence purchase decisions, while helping brands and sellers boost visibility and sales.

Content-driven sales through this network have grown by over 70% year-on-year, empowering both emerging and established creators to generate income online. This year, Shopee Live helped increase sellers' orders by more than 65%, while Shopee Video generated over 400% growth in sales compared to last year, reflecting the power of content in effectively driving sales on the platform.

Shopee also announced new strategic global partnerships with YouTube Shopping and Shopee Meta Affiliate, aiming to further enhance the affiliate ecosystem and create shared value for sellers, buyers, and creators alike.

Recognizing Excellence and Expanding Business Opportunities

The event concluded with an award ceremony celebrating over 200 outstanding sellers and creators, recognizing their achievements and contributions throughout the year. Shopee also introduced the Seller & KOL Business Matching platform to connect sellers, brands, government and private sector partners, and influencers, fostering targeted collaborations and real business opportunities.

The Shopee SUMMIT TOGETHER WE GROW concluded on a high note, marking not only a decade of success but also a new chapter in Shopee's evolution beyond an e-commerce platform.

Today, Shopee stands as a driving force in Thailand's digital economy, empowering entrepreneurs, creators, and consumers, while fostering innovation and collaboration across sectors. This continued journey reflects Shopee's enduring commitment to "Growing Together" with Thailand's economy to build sustainable growth for the future.

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