LONGCHAMP REDEFINES THE YEAR-END EXPERIENCE WITH THE GREEN POP-UP AT SONGWAT

From the moment visitors step inside the pop-up, they are immersed in a green world from floor to ceiling. More than the brand's signature colour, green represents hope and the identity that Longchamp has upheld for decades. Heritage Green evokes timeless elegance and a close connection to nature, while Light Green reflects creative expression and the courage to explore new ideas. Every corner is thoughtfully designed with playful details that invite discovery, seamlessly linking the Maison's legacy with its enduring spirit.

In addition, the Green Pop-Up presents highlight pieces from the latest collection, event-exclusive items, and interactive activities that invite visitors to immerse themselves in Longchamp's imaginative world, bringing the Maison's vision of distinctive, memorable experiences to life. Set in the heart of Songwat, a district known for its authentic charm and creative energy, the Green Pop-Up is poised to become a must-visit year-end destination. It serves as a refreshing after-work escape, a source of urban inspiration, and a stylish photo spot for fashion, art, and content enthusiasts alike.

This festive year-end season, for those seeking a refreshing escape before stepping into the New Year, the Longchamp Green Pop-Up is a destination not to be missed. Open to the public from 13 - 28 December 2025, between 10:00 AM and 6:00 PM.

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