CP AXTRA Unveils Strategic Transformation of Lotus's Khon Kaen into a Regional Lifestyle Hub, Advancing Its "Happy Mall" Strategy, and Welcoming IKEA's First Location in Northeast Thailand

The transformation brings together leading global and national partners, anchored by the first IKEA and IKEA Cafe in Northeastern Thailand, and joined by Decathlon, True Coffee, Lotus's EATS, and leading brands. Together, they will elevate the consumer lifestyle experience and establish a comprehensive new lifestyle hub for every generation.

Transforming Over 28,000 square meters with Global Brands IKEA and Decathlon to Enhance Modern Lifestyles

The transformation will expand lifestyle space to elevate customers' everyday experiences, including increasing mall space by more than 60% and covering a total project area of over 28,000 square meters. This includes more than 12,000 square meters of lifestyle mall space, over 5,000 square meters of hypermarket space, and parking for more than 400 vehicles.

A key highlight of the Lotus's Khon Kaen transformation is the introduction of global partners to deliver a distinctive lifestyle experience. The mall will welcome Northeast Thailand's first IKEA and IKEA Cafe, occupying more than 880 square meters and serving as a destination for home decor and lifestyle enthusiasts. The development will be further strengthened by leading lifestyle and wellness brands, including Decathlon, Northeast Thailand's most comprehensive sports destination, True Coffee, Lotus's EATS, and a wide range of renowned retailers and restaurants such as Jetts Fitness, 7-Eleven, and 1:2 Coffee, offering a versatile mix of spaces for work, relaxation, and socializing. The first phase is scheduled to open in Q3/2026, with full completion targeted for Q1/2027.

Championing the "Everyday Lifestyle Hub" Concept: Meeting the Needs of Every Generation

The newly transformed Lotus's Khon Kaen is developed under the "Everyday Lifestyle Hub" concept for all generations. Families and children can share memorable moments in the Kid Playground - Playland zone and at leading restaurants. Active lifestyle seekers can enjoy improved quality of life through a dedicated fitness area and Decathlon's comprehensive sports offering. For those seeking spaces to socialize and enjoy everyday life, cafes and dining outlets provide convenient places to connect with the community and catch up with friends. Home and lifestyle shoppers will find new inspiration and accessible home-furnishing solutions at IKEA. Together, these elements make Lotus's Khon Kaen a complete, all-in-one destination for everyday living.

Strengthening Khon Kaen's Potential as a Strategic City to Drive the "Happy Mall" Model and Elevate the Regional Economy

As one of Northeastern Thailand's key economic, educational, medical, and transport centers, Khon Kaen is home to more than 1.7 million residents and serves as a major regional hub. CP AXTRA has selected Lotus's Khon Kaen as a strategic location for the new lifestyle hub, designed to meet the city's evolving needs and grow alongside the community. The initiative aims to support long-term, sustainable economic development in the region.

The Lotus's Khon Kaen transformation marks a significant milestone in CP AXTRA's expansion of its "Happy Mall" model, built on four key pillars: Food Destination, Lifestyle, Wellness, and Sustainability. This initiative enhances the community experience and aligns with CP AXTRA's vision of becoming ASEAN's leading wholesaler and retailer, a platform of opportunities that connects producers, entrepreneurs, communities, and consumers to grow sustainably together.

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