ThaiNamthip Coca-Cola Strengthens Partnership with The Pizza Company, Launches New Chicken Tendies QSR Concept

Bangkok, 16 July 2026 - ThaiNamthip Coca-Cola has expanded its partnership with The Pizza Company through the launch of The Pizza Company Chicken Tendies, a new business concept targeting the Quick Service Restaurant (QSR) fried chicken market. The collaboration aims to drive mutual business growth by offering world-renowned Coca-Cola beverages alongside a menu featuring crispy, juicy long chicken tenders, signature long pizza and long egg tarts measuring over 30 centimeters, as well as a wide range of value meal sets tailored for solo diners, Gen Z consumers, and customers seeking convenient, easy-to-enjoy meal options.

Mr. Jason Riley, Vice President - HoReCa, ThaiNamthip Corporation Public Company Limited, the bottling partner of The Coca-Cola Company in Thailand, said, "ThaiNamthip Coca-Cola remains committed to strengthening our business while supporting our partners' growth ambitions to achieve long-term shared success. Our latest collaboration with The Pizza Company extends the availability of Coca-Cola beverages to its new The Pizza Company Chicken Tendies concept, which expands beyond pizza into the fried chicken segment under a QSR model. This is a business segment in which ThaiNamthip Coca-Cola has extensive expertise, built on years of experience serving QSR partners across a diverse range of restaurant categories."

"We are well positioned to support The Pizza Company's new business model through beverage solutions tailored to its target consumers, including Coca-Cola refill fountain beverages for dine-in, bottled beverages for takeaway, and value meal combinations for both solo diners and groups. Together, these offerings create a dining experience that is more satisfying, delivers greater value, and is even more refreshing. As a beverage brand that connects with today's consumers through globally recognized campaigns brought to life in Thailand, Coca-Cola will also help bring greater excitement to the customer experience while further enhancing the distinctive character of the Chicken Tendies concept."

Mr. Patt Pongwittayapipat, General Manager of The Pizza Company under the operation of The Minor Food Group Public Company Limited, said, "The launch of The Pizza Company Chicken Tendies is the result of extensive preparation, from developing a distinctive business concept that addresses consumer insights and market opportunities to creating a differentiated menu strategy that expands our customer base, as well as implementing a Digital Store to enhance operational efficiency and elevate the customer experience. Our first The Pizza Company Chicken Tendies, a full-scale Quick Service Restaurant (QSR) concept, is now open at Robinson Lifestyle Suvarnabhumi. We remain committed to continuously enhancing the dining experience for our customers."

"Having ThaiNamthip Coca-Cola as our beverage partner further enhances the The Pizza Company Chicken Tendies experience with refreshing beverage choices, while creating opportunities to leverage Coca-Cola's marketing campaigns through exclusive activities designed specifically for our customers. Together, these initiatives will deliver experiences that go beyond great taste while supporting the growth of this new business concept."

Customers can enjoy signature menu items, including LONGZILLA long chicken tenders, Long Pizza, and Long Egg Tart, each measuring over 30 centimeters, complemented by unlimited Coca-Cola refill beverages, including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Sprite Zero Sugar, Fanta Orange, Fanta Strawberry, and Fuze Tea, available daily at The Pizza Company Chicken Tendies.

• ข่าวo:member
• ข่าวo:bus
• ข่าวo:loc
• ข่าวen