KTC and KTO Highlight Wellness Travel Trend

Krungthai Card Public Company Limited (KTC), in collaboration with the Korea Tourism Organization (KTO) Thailand Office, has underlined the growing momentum of wellness-driven travel following the success of the "Gyeongju Cherry Blossom Marathon 2026," held in Gyeongju, Republic of Korea.

The international running event reflects the rise of passion-based travel, particularly among health-conscious and lifestyle-driven travelers seeking meaningful and high-quality travel experiences.

Ms. Kim Se-hee, Director of KTO Thailand, noted that Thai travelers are increasingly choosing trips with a clear purpose, particularly those focused on health and well-being noting that they are seeking to integrate wellness into their journeys, with Gyeongju offering a well-rounded experience across history, nature, and experiential activities, in line with Korea's policy to promote regional destinations in 2026.

Ms. Arinchaya Lertwatchanai, Marketing Manager of KTO Thailand, further noted that the event exceeded expectations, attracting more than 15,000 participants from Thailand and around the world, while reinforcing its international appeal. Building on this momentum, KTO plans to host its next running event in Jeju this October, leveraging the autumn foliage season to attract quality travelers and further expand the Sports Tourism segment.

Ms. Varitta Phatanarajta, Head of Credit Card Marketing Division at KTC, said South Korea remains among the top three international destinations with the highest spending among KTC cardmembers, particularly within the active lifestyle segment, where average spending per trip continues to rise in exchange for higher-quality experiences.

KTC data shows that spending in the health and beauty category in South Korea grew by 41%, while the sports category increased by 14% year over year, reflecting a broader shift in consumer behavior toward prioritizing quality of life.

This collaboration aims to enhance the overall travel experience for KTC members across every stage of the journey, while reinforcing KTC's role as a lifestyle partner that supports seamless international travel.

KTC and KTO will continue to develop travel experiences that integrate lifestyle, wellness, and exclusive privileges across transportation, accommodation, dining, and health and beauty services, in response to evolving traveler expectations for more meaningful journeys.

For additional information, please visit https://ktc.promo/KTO-2026 or contact KTC Phone at 02 123 5000 or stay updated on other KTC promotions at https://www.ktc.co.th. To apply for a KTC credit card, click https://ktc.today/apply-card or visit any "KTC TOUCH" branch nationwide.

Remark: Please use credit cards responsibly and make full payments within the due date to avoid interest charges of 16% per annum.

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