Agoda Unveils Pattaya as The Top Travel Spot for Thais during Songkran 2026

Pattaya's continued popularity can be attributed to its extended Songkran celebrations, including the famous Wan Lai festival which continue the celebrations until April 20. Renowned for its lively beachfront atmosphere, large-scale water fights, and rich cultural traditions, Wan Lai draws crowds long after the official Songkran period ends. This also highlights a tendency among Thai travelers to extend their holidays beyond official dates, helping them avoid peak travel congestion.

Songkran, celebrated annually from April 13 to 15, marks the Thai New Year and remains one of the country's most cherished festivals. Blending playful water celebrations with meaningful traditions, it is a time when families reunite, people return to their hometowns, and communities mark the new year with both celebration and reflection.

Regional Markets Drive International Travel for Songkran

Songkran's appeal extends far beyond Thailand, drawing travelers from around the world to join the celebrations each year. Agoda's latest data shows that Malaysian travelers top the list of international visitors searching for stays in Thailand during the festive period, followed by India, South Korea, China, and Singapore, underscoring both Songkran and Thailand's strong regional appeal.

Thailand's Major Cities Dominate International Songkran Travel Searches

Among international travelers, Bangkok ranks as the top destination for Songkran, thanks to its wide array of celebrations that blend tradition with modern festivity. From large-scale events such as Siam Songkran Music Festival to cultural activities across the city, the capital offers something for every kind of traveler during the holiday period. Pattaya, Phuket, Hat Yai, and Chiang Mai follow in the rankings, rounding out the top five destinations most searched by international visitors on Agoda.

Akaporn Rodkong, Country Director, Thailand and Indochina at Agoda, said "Songkran is a time when travel feels a little more meaningful, whether it's reconnecting with loved ones or discovering somewhere new. Pattaya's position at the top spot reflects how travelers are drawn to destinations that offer both energy and familiarity. At the same time, the growing interest from international visitors shows that Thailand's most joyful festival continues to capture attention well beyond its borders. Agoda is proud to support travelers in discovering these experiences with great value and ease."

As travelers prepare for the Songkran holiday, Agoda's insights highlight how the festival continues to shape travel preferences, from familiar domestic favorites like Pattaya to culturally rich destinations across Thailand. With strong interest from both Thai and international travelers, Songkran remains a key regional and global moment for shared experiences and memorable journeys.

Travelers planning their trips are encouraged to explore Agoda's great value across more than six million holiday properties, over 130,000 flight routes, and more than 300,000 activities and experiences available on the platform. Running from 1 to 18 April, Agoda's Songkran campaign will offer an exclusive 10% discount on bookings made for stays between 1 April to 28 June. The latest offers can be found on the Agoda app or at agoda.com/deals.

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