KTC Expands into Lifestyle Retail, Taps 'Affordable Happiness' Trend to Reach Young Consumers

As part of this strategy, KTC has formed its first lifestyle retail collaboration with Index Living Mall Public Company Limited (ILM), offering exclusive privileges for KTC credit card members at Flying Tiger Copenhagen, a Danish lifestyle and variety retail brand known for playful design, creativity, and affordable pricing.

The partnership reflects a growing consumer trend described as "Affordable Happiness" where consumers seek small, accessible purchases that deliver emotional satisfaction, rather than discretionary big-ticket spending, as household budgets remain under pressure.

Flying Tiger Copenhagen continues to accelerate its expansion in Thailand, focusing on central business districts and major regional cities. The brand currently operates 10 stores nationwide, including Emsphere, Index Living Mall Pattaya, Fashion Island, Seacon Square, Platinum Fashion Mall, The Mall Bangkapi, Zpell @ Future Park Rangsit, Siam Square One and Silom Complex.

Ms Kridchanok Patamasatyasonthi, Managing Director of Index Living Mall Public Company Limited (ILM), said Flying Tiger Copenhagen is a Danish lifestyle brand with strong global recognition, driven by fun, creative and affordable design. With more than 3,400 lifestyles and everyday product SKUs, the brand continues to resonate with consumers. Despite economic volatility, we see growth opportunities in the lifestyle retail segment, particularly among younger consumers who value engaging experiences and small moments of joy for themselves and others."

Mr Nattasit Soontranu, Head of the Credit Card Marketing Division at KTC, said "In an uncertain economic environment, consumers are more cautious and intentional about how they spend. Through our collaboration with Flying Tiger Copenhagen, KTC aims to deliver simple and accessible promotions designed for young consumers and early-career professionals."

"KTC is also enhancing its digital customer journey through the KTC Mobile application, enabling cardmembers to conveniently redeem KTC FOREVER points and manage spending more efficiently. This collaboration reinforces our commitment to helping cardmembers maximize everyday value while encouraging responsible financial behavior."

For more information on Flying Tiger Copenhagen, visit Facebook: FlyingTigerThailand or Instagram: FlyingTigerThailand.

For enquiries, contact KTC PHONE 02 123 5000 or visit any KTC TOUCH branches nationwide.
Credit cardholders are advised to use credit responsibly and repay the full amount by the due date to avoid interest charges of 16% per annum.

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