ข่าวประชาสัมพันธ์ Starwood+Preferred+Guest+lifestyle

Bypassing Global OTAs: Deevana Hotels & Resorts Launches 'DHR Preferred Guest' Programme, Offering Up to 55% Off for Smart Travelers

In a strategic move to disrupt the traditional reliance on global Online Travel Agencies (OTAs), homegrown Thai hospitality group Deevana Hotels & Resorts has officially launched its direct-booking loyalty platform, the DHR Preferred Guest programme. This initiative taps directly into the evolving "Smart Traveler" trend of 2026, where value-conscious domestic and international holidaymakers are increasingly bypassing third-party booking apps to unlock superior pricing, flexible policies, and

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