NEW YORK, Feb. 24 --PRNewswire-AsiaNet/InfoQuest
Coty Inc., one of the world's leading beauty companies, announced today the signing of a global licensing agreement with David and Victoria Beckham. Under the terms of the license, Coty Beauty will develop and market a Beckham Beauty House, including fragrances and ancillary products under each of the couple's names.
A first male fragrance line under David Beckham's name will be launched
"David Beckham is a fascinating personality as the first male celebrity who has succeeded in crossing the borders of sport and fashion. Indeed, as England football team captain and Real Madrid player, David Beckham is arguably one of the most famous footballers ever, while his own strong bold fashion style gives him a universal appeal that is a truly global phenomenon," said Bernd Beetz,
David Beckham recently announced the launch of a new line of leisurewear
Steve Mormoris, Senior Vice President, International Marketing for Coty
Financial terms of the agreement were not disclosed.
About Coty Inc.
Coty Inc. is one of the world's largest and most successful beauty
Lancaster Group, the prestige division of Coty Inc., has a portfolio of
SOURCE: Coty Inc.
CONTACT: European - Grace Drury, Objective Consulting
+44-208-943-4033 or [email protected]
North American - Maria La Gamba, Coty Inc.
+1-212-479-4335 or [email protected]
Web site: http://www.coty.com
--Distributed by AsiaNet (www.asianetnews.net)--
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