New Global Book "Asian Brand Strategy" Written By Brand Strategist Martin Roll Illustrates the Paradigm Shift Thai Brands Need to Undertake to Unleash Their Potential

BANGKOK, Thailand, Sept. 28--Xinhua-PRNewswire-AsiaNet/InfoQuest


Branding Will Move Up the Boardroom Agenda and Become One of the Most Prominent Drivers of Shareholder Value in Asia Pacific


Leading business publisher Palgrave Macmillan launches the new business book "Asian Brand Strategy" in more than 60 countries. Asian Brand Strategy is written by Martin Roll, an experienced international branding strategist and a senior advisor to corporate boards and top-management teams in Fortune 500 companies.


( Photos: http://xprnnews.xfn.info/VentureRepublic/20050912/MartinRoll.htm

http://xprnnews.xfn.info/VentureRepublic/20050912/AsianBrandstrategy.htm )

"Towards 2020, a rapid changing landscape will emerge in Asia where the

opportunities for Asian companies to benefit from branding efforts will be larger than ever before.  The growing emphasis on shareholder value and brand strategy to drive value will move up the boardroom agenda and become one of the most prominent drivers of value in Asia Pacific", said Martin Roll.

Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.

The book includes theoretical frameworks and models and up-to-date case studies on Asian brands including Thai brands like Jim Thompson and Chang Beer. The target readers are Asian and Western business leaders as well as anyone interested in the most fast-paced region of the world.

"Mindsets and practices need to change in the Asian boardroom. The book

invites a complete shift in the way Asian boardrooms think of branding: from a tactical view to a long-term, strategic perspective, from fragmented marketing
activities to totally aligned branding activities, from a vision of branding as the sole responsibility of marketing managers to branding as the most essential function of the firm led by the boardroom," said Roll.

The book has cases on brands such as Shiseido, Samsung, Amanresorts, Giordano, Jet Airways, Jim Thompson, Li Ning, BritishIndia, SK-II, Star Cruises, Yue Sai Kan, Trung Ngyen and many other Asian brands.


About Martin Roll

Martin Roll, CEO of VentureRepublic, the leading strategic advisory firm on branding. He delivers the combined value of an experienced international branding strategist and a senior advisor to corporate boards and top-management teams in Fortune 500 companies. He brings more than 15 years of management experience from the international advertising and branding industry, and is a renowned keynote speaker at global conferences. Martin Roll is a frequent guest lecturer at INSEAD and a Visiting Professor at CEIBS in Shanghai. He is Singapore-based.


Media interview:

Martin Roll will be available for media interviews Thursday October 6 in

Bangkok.

Contact:

M. Wantanee

Asia Books (exclusive distributor of Asian Brand Strategy)

Mobile: +66-9669-0543

Email: [email protected]


Jantima Pantart

Macmillan Thailand

Mobile: +66-1812-6293


www.asianbrandstrategy.com


SOURCE: Palgrave Macmillan Limited & VentureRepublic


--Distributed by AsiaNet (www.asianetnews.net)--

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