CHOOZE Shakes The Fruit & Veggie Juice Market Aiming To Take The Top 3 Position In 2 Years

Bangkok--12 Feb--Ongoing Bangkok - February 12, 2007: Universal Food Public Co. Ltd. or UFC keeps up with the health-conscious trend by launching "CHOOZE," a new brand of 100% fruit and vegetable juices. To cater to the diverse needs of consumers, the product will be available in 3 flavors: Beta Red Beet, Sunny Carrot and Happy Veggies. Targeting the new generation with "healthy wannabe" lifestyles, UFC will launch its first TV commercial called "Runner" to create awareness and conduct over 40 million baht worth of aggressive marketing and promotional activities in order to propel "CHOOZE" into the top 3 fruit and vegetable juices in the market within two years. "People may think that CHOOZE is a very bold newcomer to compete against other major brands at the moment," says Mr. Ouychai Rangchaikul, Vice President - Marketing of UFC, "but we find that it is worth the competition when the fruit and vegetable juice market is valued in excess of 4.8 billion baht. The Premium segment, composed of 100% fruit & vegetable juice blends, is 54% of that, or 2.6 billion baht with a growth rate of 15-20% per year. Especially in the last few years with the strong trend towards health products, we are confident that CHOOZE will rise to the top 3 in less than 2 years." "UFC has always been successful in canned fruit products. When there is a marketing opportunity, we do not hesitate to branch out a new line of product such as CHOOZE to penetrate the Premium fruit juice market. CHOOZE was created as a result of market studies and research which find that consumers have various demands in taking care of their health, be it detoxifying, replenishing or supplementing different parts of the body. CHOOZE will respond to those diverse needs. Made from carefully selected fruits and vegetables to help restore, rejuvenate and revitalize the body, CHOOZE will at first be available in 3 flavors: Beta Red Beet - consisting of beet root and passion fruit, which helps fight free radicals and restore tissues. Sunny Carrot - comprising carrot, apple and orange, containing high amounts of vitamin A which promotes good vision. Happy Veggies - a mixture of carrot, pumpkin and orange that is high in vitamin C which helps stimulate skin cell renewal." As for marketing strategies that will rapidly boost CHOOZE to be a consumer favorite, Mr. Ouychai adds "UFC has prepared a budget of 40 million baht for aggressive marketing and promotional activities. We will focus on the target group by using psychographic profiles. We find that people nowadays are aware of the importance of taking care of their health, but many of them encounter obstacles such as work or lack of time. We call this group the "healthy wannabe" because they are people who really try to improve their health. It is a large group and one that most of us can relate to, because we find ourselves in the same situation. To convey that insight to those people and to promote the CHOOZE slogan "A good life you can choose," we will present a television commercial "Runner" which will be airing, beginning February 16." Additionally, UFC will increase awareness of the CHOOZE brand through a variety of activities. CHOOZE Troops will give free samples of CHOOZE to market targets at booths set up at office buildings, convenience stores, supermarkets, and hypermarkets throughout Bangkok and other major provinces. Moreover, UFC will do joint promotions with other businesses like Major Bowl Hit in order to increase brand awareness and stimulate sales. In the future, additional flavors of CHOOZE juices will be available for the diverse consumers. UFC is confident that CHOOZE will conquer the market share as the top 3 leader within two years. Information about the product CHOOZE can respond to diverse needs by providing 3 different flavors: 100% beet root blends (Beta Red Beet), 100% carrot blends (Sunny Carrot) and 100% vegetable blends (Happy Veggies) in 1000 ml. size, for 75 baht. CHOOZE juices have many health benefits, taste pleasant, and are a convenient choice for health-conscious working people with busy lifestyles who need a quick "helper" to nourish their health. For more information, please contact Mr. Lode Nandhivajrin (โลจน์ นันทิวัชรินทร์) Tel. 02-634-8700 Email: [email protected] Click for photo release at www.thaipr.net