DHL is Gold for fourth consecutive year

Bangkok--9 May--Hill & Knowlton Win in Thailand's ‘Trusted Brand Awards’ strengthen its leadership in the express industry DHL, the world’s leading express and logistics company, has won the prestigious Gold Award in the ‘Express Service’ category for the fourth consecutive year. DHL picked up the award at the ninth annual ‘Trusted Brand Awards 2007’, organized by Reader’s Digest, at Henri Dunant Hall, The Royal Bangkok Sport Club. Formerly known as SuperBrands, the awards have been conducted annually by Reader’s Digest for almost a decade, awarding Asia’s top performing brands as voted by consumers. The survey is a region-wide initiative covering 43 categories of products and services, conducted in seven key markets across Asia – Hong Kong, India, Malaysia, Singapore, Taiwan, the Philippines and Thailand –through 7,000 questionnaires and telephone interviews. Participants vote for their single favourite brand in the 43 categories of products and services based on six brand attributes – trustworthiness, credible image, quality, value, understanding of customer needs and innovation. In addition to Thailand, DHL received Platinum awards in Hong Kong, Malaysia, Singapore and Taiwan, as well as the Gold Award in the Philippines, Thailand and India. DHL has been recognized with the Platinum Award in Hong Kong for the past four years, and elevated from Gold to Platinum Award last year in Singapore and Taiwan. In each category, the Platinum Award – the highest honor conferred on a brand in the annual survey - will be conferred on brands with a rating score three times higher than that of the nearest competitors. The Gold Award will be presented to brands which achieve a minimum of fifty percent vote from the respondents. Mr Herbert Vongpusanachai, Managing Director, DHL Express Indochina, said, “We are extremely honored to receive these latest accolades. The award reinforces our brand awareness and market leadership. Customers recognize our brand promise, and support our continued pursuit of service excellence.” “This award also reaffirms our commitment to go ‘All the Way’ for our customers as a good express provider, easy to deal with, knowing and rewarding our customers, providing innovative services and products, and a global trade facilitator, making DHL our customers’ first choice,” Mr Herbert noted. DHL has recently won top awards including Best Lead Logistics Provider, Best 3PL, Best Air Freight Forwarder, Best Project Cargo Forwarder and Best Sea Freight Forwarder at the prestigious 2007 Asian Freight & Supply Chain Awards (AFSCAs), organized by Cargonews Asia, a leading freight industry publication in the region. At the same awards, DHL also won Best Express Operator for a record 21st consecutive year. DHL is the only company to have won this award since it was introduced in 1987. “All the awards show that DHL is continuously committed to provide our customers with best-in-class express and logistics solutions, and in meeting their increasingly sophisticated needs,” Mr Herbert added. Seen in the Picture: Mr Herbert Vongpusanachai (middle), Manager, DHL Express Indochina receives the Gold Award in the ‘Express Service’ category at the recent Reader’s Digest ‘Trusted Brand Awards 2007’ ceremony from Reader Digest’s representatives, Mr Simon Cholmeley (left), Marketing Director, Asia Pacific, and Mr Abhijai Futrakul (right), Publishing Director. Media Inquiries: DHL Express International (Thailand) Ltd. Ms. Piyalak Pitayapibulphong Tel: 0-2345-5602 Fax: 0-2285-5732 Email: [email protected] Hill & Knowlton Thailand Ms. Dutduan R. or Ms. Visa C. Tel: 0-2627-3501 ext 114 or 107 Fax: 0-2627-3510 Email: [email protected]@th.hillandknowlton.com Click for photo release at www.thaipr.net