TrueMove Records 300% Growth in BlackBerry, Affirms Leadership in Smartphone

Sets to introduce a new entry price of 11,500 THB to better respond social network boom and fast growing demands TrueMove has reported record growth of 300% in BlackBerry sales during the past 4 months of this year, or 3 times up from a gross sales generated in 2009, posting the strongest growth ever since the BlackBerry was first introduced in Thailand. TrueMove’s 3G+Wi-Fi network is believed to be a major driving force for the success. “We have been keeping a close eye on the BlackBerry smartphone market that has shown a rapid, continuing growth in customer base globally and domestically”, said Papon Ratanachaikanont, Assistant to President/CEO and Deputy Group Chief Commercial Officer, True Corporation Public Company Limited. “With current changes in lifestyle where mobile phone users are embracing non-voice communications more widely, the capacities of network facilities of operators has thus become a deciding factor for customers to take into consideration. According to Papon, TrueMove has tremendous advantages and strengths in the smartphone market as the only 3G+Wi-Fi leader providing the largest Wi-Fi coverage in Asia with 17,000 hotspots across the country. Its service also includes EDGE/GPRS that enables TrueMove customers to enjoy faster, more convenient communication experience. With the stronger Thai Baht which resulted in lower costs with some products and services, TrueMove will introduce a new pricing structure for our BlackBerry handset range, giving greater savings to our customers, starting with the entry level Curve 8520 handset at just 11,500 Bht. We will also announce the new pricing for the White BlackBerry Bold 9700 in mid-June. Papon added that “as the global economic climate started to show more stability despite some factors, the current stronger currency value of the Thai Baht coupled with an increase in handset orders - placed in order to match the 3-fold growth of the TrueMove customer base has positively resulted in lower costs of new product imports by an average of 5-8%. The reduced margins have allowed TrueMove to restructure prices of its BlackBerry handsets to be as close to the import costs as possible in a bid to give back some value to TrueMove customers for their support. What’s more, we are preparing to launch the special edition of the TrueMove White BlackBerry Bold 9700 for those who have been anxiously - waiting for it, in mid-June”. TrueMove BlackBerry New Price Plans (available May 28 onwards) BlackBerry? Curve? 8520 at a special price of 11,500 THB (excluding VAT) Receive a 0% interest installment plan for 10 months, starting from a monthly payment of 1,231 Baht (this price includes VAT when subscribing to any TrueMove BlackBerry monthly packages via KTC and CITIBANK credit cards) BlackBerry? Bold? 9700 Black/White at a special price of 19,500 THB (excluding VAT) Receive a 0% interest installment plan for 10 months, starting from a monthly payment of 2,087 Baht (this price includes VAT when subscribing to any TrueMove BlackBerry monthly packages via KTC and CITIBANK credit cards) Click for photo release at www.thaipr.net

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