Srisawad Ngern Tid Lor Achieves 45% growth in2011

CFG Services Co, Ltd – best-known under the ‘Srisawad Ngern Tid Lor’ (Money on Wheels) brand – reported 45% growth of lending assets from 3.2 billion Baht in 2010 to 4.5 billion Baht in 2011. With its effective “Fast And Easy” tactic, the company has planned to surpass 6 billion Baht loan volume in 2012 and become the leader in Thai auto refinancing market with these marketing strategies; “maintain fast service delivery – invent new financial products – provide professional development to all staff”. CFG Services Company Limited’s Managing Director Mr. Tanyapong Thamavaranukupt revealed that 2011 was one of the best years as the company achieved 45% growth with lending assets of 4.5 billion Baht and currently approved loans to 100,000 customers. Though there was an interference of the big flood which greatly affected businesses in the flood-hit areas in mid 2011, the company successfully managed to attained its corporate goals. In 2012, CFG Services has set a minimum growth target at 30% with loan volume of 6,000 million Baht and aimed to increase a number of customers to 150,000. Currently, about 70% are motorcycle owners and the remaining 30% of customers comprise owners of home cars and commercial vehicles such as trucks, coaches and tractors. Moreover, distribution channels will be improved for a better access and more new 40 branches will be added to the company’s extensive branch network within this year. The 2012 corporate direction of CFG Services will be to grab major share in the auto refinancing market and to emphasize its brand awareness, based upon its “Fast and Easy” slogan, with promising fast and friendly services. It also plans to roll out new financial products into the market. The latest financial service that earns considerable positive feedbacks from customers is a ‘truck refinancing loan’ which small and medium enterprises can refinance their commercial vehicles in order to increase their liquidity or to extend their business. However, the company will continue to create and develop financial services that cover the needs of customers, especially the mid-end and low-end targets since the company strongly believes that they can continue to thrive. Hoping to deliver flawless service, CFG Services has regularly developed their employee’s skills and knowledge to give exceptional supports for all kinds of auto refinancing. For over a year of brand building, the company has succeeded in establishing the brand awareness of Srisawad Ngern Tid Lor, sending it into top three and making it top of mind for customers when they consider auto refinancing. The success has been attributed to the company’s speedy service delivery that is designed to be a truly customer-centric experience. “We are entering our third year of operation. It is not an overstatement to say that the operational results of Srisawad Ngern Tid Lor which is a Krungsri GE affiliate have been leaping forward year after year. This might be a result of our knowledge transmission, working process, up-to-date IT system and crucial credit analysis. These prominent advantages that we have over our competitors will ensure that we will surely be thought of first when people consider auto refinancing,” said Mr. Tanyapong. -KPA- Click for photo release at www.thaipr.net

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