FWD Insurance secures two international awards for Product Innovation and Global Marketing Campaigns

Ms. Alisa Areepong, Chief Proposition Officer of FWD Insurance, shared, "We are immensely proud that FWD Insurance has been bestowed with 2 prestigious international awards from the United Kingdom: The Global Business Outlook Award 2023 for the Most Innovative Life Insurance Product in the CI Fixed Pay category and the International Finance Award 2023 for the Best Marketing Campaign in recognition of the FWD Modular Series campaign. Both awards validate the excellence of our innovative life insurance products, which are meticulously crafted through consumer research and data analysis to yield successful product innovations and marketing strategies. These endeavors are grounded in our customer-led approach, aligned with our unwavering vision of changing the way people feel about insurance."   

The CI Fixed Pay with Lifelong Critical Illness Protection is the pioneering insurance plan of its kind that offers comprehensive life and critical illness protection. It stands out due to its distinctive early-stage critical illness coverage, enabling policyholders to waive premium payments while still enjoying uninterrupted coverage throughout the policy duration. Furthermore, it provides a lump-sum benefit of 25% of the sum assured upon the diagnosis of one of the four critical illnesses and covers any of the 19 critical illnesses from early to late stages up to 90 years of age. The success of the FWD Modular Series campaign has empowered customers to tailor their own insurance policies in a manner that aligns with their personal understanding of life. This is facilitated by the flexibility to extend, add to, customize, and arrange additional benefits and protections through the innovative FWD Modular Series products. The marketing initiative aimed to enhance awareness, establish effective communication, and engage consumers, targeting both online and offline channels. It even cleverly employed the Tangram symbol (a geometric puzzle) to eloquently convey the concept of the FWD Modular Series products.

The Global Business Outlook Award 2023 is organised by the Global Business Outlook magazine, while the International Finance Award 2023 is presented by the International Finance Magazine, a leading business and finance publication in the United Kingdom. These awards recognise exceptional achievements in expertise, innovation, industry excellence, and international recognition for outstanding businesses.