Modernform launches its flagship product, the Steelcase Karman, in the Thai and Asia-Pacific markets.

Modernform, a leading furniture design company and the exclusive distributor of Steelcase, the world's top-selling office furniture brand from the United States, is hosting the 'Karman Thailand Launch.' This event introduces the new Steelcase Karman, representing the pinnacle of 21st-century ergonomic chairs designed to meet the needs of today's dynamic society. The chair features a flexible and organic backrest structure, woven with Karman's distinctive fibers under the concept 'Beyond Comfort, Beyond Performance' The official unveiling is scheduled for Thursday, January 25, 2024, at GlowFish Sathorn, marking its debut in Thailand.

Discussing the triumph of the Steelcase Karman chair since its soft launch in October 2023, Kitipat Nerngchamnong, CEO and President of Modernform Group Public Company Limited, highlighted the favorable customer feedback compared to alternative work chairs. The chair resonates with the lifestyle of the younger generation, emphasizing the importance of choosing chairs that accommodate every movement while remaining functional and aesthetically pleasing.

"We spend at least 8-10 hours a day in our work chairs, just like we do with our shoes and mattresses. Therefore, a decent chair should genuinely support our lives. The Steelcase Karman is a revolutionary design that defies conventional chair norms to become the most ergonomic chair of the twenty-first century. Its design and engineering allow it to adapt to body weight and movement organically, providing unmatched comfort. Additionally, the design team has also taken great consideration in using environmentally friendly materials and strikingly effective minimalist components to reduce the product's negative environmental impact. Composed of Intermix, a special textile fiber with exceptional flexibility, it features a brand-new mesh pattern only found on Steelcase and accommodates all motions," he said.

Karman is one of the earliest designed ergonomic chairs in history, featuring a sophisticated, minimalistic style that comprises only 11 basic parts with a total weight of just 13 kg. It stands as Steelcase's lightest chair, reducing environmental impact and fostering a sustainable, holistic approach. Moreover, it supports initiatives aimed at reducing carbon emissions for the benefit of the environment and the planet, promoting production sustainability. The Karman chair is 85% recyclable and made of 25% recycled materials, all while maintaining exceptional strength and performance.

The technology of the Steelcase Karman provides an adaptable base, facilitating all movements with a keen awareness of the requirements of a modern environment. The hybrid mesh seat, designed for swinging and bending, is intricately woven with Intermix fibers to bear weight and provide excellent body support while seated. The flexible backrest allows for natural movement, complemented by balanced 4D armrests that can be adjusted and locked at the desired level to maintain both arms in the most suitable position.

Additionally, Karman's lumbar support, capable of supporting the concave surfaces of the waist and lower back, is another pivotal feature that positions it as a chair of the modern age. This feature aids users in adopting ergonomic work practices and maintaining a straight posture, reducing back discomfort during extended periods of sitting.

The Steelcase Karman is more than just a comfortable chair. Explore your Karman with a selection of 9 distinctive color tones to match your personality. Customers can choose between the Karman Standard and the Karman Lux versions, both available at all 5 Modernform locations: Modernform Forty 9, Modernform Ratchapruek, Modernform Ploenchit (BTS Ploenchit Exit 4), Modernform Srinakarindr, and Modernform Crystal Design Center. For more information and privileges, please visit www.modernform.co.th, Facebook: Modernform Furniture, Line @: Modernform Furniture, or contact 0-2094-9999.

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