Fun-O and Tivoli Wins "2023 Top Influential Brands Award", the Most Influential Brands of the Year

Tanant Suwanraks Vice President and General Manager for Thailand, Laos, and Cambodia at URC (Thailand) Co., Ltd., revealed that it is a great honor for URC to receive two awards from the prestigious stage of the "2023 Top Influential Brands Awards." These awards recognize the brand's significant influence on consumers, with the "Fun-O" brand winning in the biscuit category and the "Tivoli" brand in the wafer category. This accomplishment signifies a pivotal reaffirmation of URC's dedication to providing top-tier products and staying alert to the evolving consumer preferences.

Key components that allowed us to capture consumer's hearts and receive awards are:

1. Product Innovation: At URC, we have our own research and development team committed to staying ahead of consumer trends and rapidly innovating our product lineup.
2. Value for Money: We select only high-quality products that offer great value for money, guaranteeing accessibility to a diverse range of customers.
3. Easy Accessibility: Our products are conveniently available in prominent retail stores such as 7-Eleven, Lotus, and BigC, ensuring effortless purchase for consumers
4. Quality Products: Our products have earned certifications and received numerous awards from both governmental and private institutions, including three consecutive FDA Quality Awards and the latest honor, the 2023 Top Influential Brands Awards mentioned earlier.

In 2024, we strategically devised a comprehensive marketing strategy to fortify our leading products, the "Fun-O" and "Tivoli" brands. We commenced the first quarter with impactful campaigns for both. Under the banner of "Fun-O," we launched the "Fun-O Lucky Draw" campaign, offering a chance to win over 3 million baht in gold. Meanwhile, for "Tivoli," we introduced the "Tivoli Twin Lucky Draw " campaign, featuring prizes worth over 1.3 million baht, as a show of appreciation for our beloved supporters.

At URC, we drive product innovation to infuse vibrancy and differentiation into our existing product portfolio. Recently, we introduced "Fun-O Lava Chocolate Cookie," targeting the premium segment to cater to the increasing diverse consumer preferences. Additionally, we continuously update consumer trends. With the rising popularity of mint chocolate, our "Tivoli Selected Mint Chocolate" flavor adds excitement and uniqueness to the wafer market. Furthermore, we enlisted new brand ambassadors to enhance consumer enjoyment. For "Fun-O," we partnered with Ble Patumrach, an iconic Thai northeastern-style singer. As for "Tivoli," we collaborated with Joey Phuwasit, the rock singer-songwriter with a hit song boasting over 100 million views. This partnership underscores our commitment to delivering boundless joy throughout the year.

The 2023 Top Influential Brands Awards stand as a prestigious annual recognition spanning six countries in Asia. It is a joint effort between Influential Brands Limited and Neo Target Co., Ltd. of Thailand. These awards are a testament to the voices of consumers, with over 600 respondents surveyed, representing both Generation Z and Generation Y across various industries. They highlight businesses capable of expansion, sustainable growth, and consistent economic contribution. This acknowledgment serves as a vital source of motivation for all URC employees, inspiring them to remain dedicated, proactive, and unwavering in advancing the business across all fronts, with the ultimate goal of delivering exceptional consumer experiences. This ethos perfectly aligns with our unwavering mantra, "Delight Everyone with Good Food Choices." Mr. Tanant concluded his statement.

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