Jotun Unveils Jotashield Infinity The Best Premium Exterior Paint in Southeast Asia

Jotun, a leading global paint manufacturer, officially launched Jotashield Infinity and the new Exterior Colour Collection — the ultimate premium exterior paint in Southeast Asia. This innovative product delivers superior protection for homes, offering unrivalled durability, colour performance, and dirt resistance. 

The launch event, held on April 27, 2024 at the Carlton Hotel Bangkok Sukhumvit, featured an exhibition journey, product launch, press conference, and various activities for attendees. The event brought together dealers from across Thailand, KOLs, architects, developers, media, and Jotun representatives. Notable attendees include Duke-Bhanudej Watnasuchart participated as the panel speakers. Following these sessions was the evening gala dinner and mini concert with a space theme and was exclusively for dealers.

Jotashield Infinity, a game-changer in the premium paint market, offers superior exterior protection with a choice of non-fading colours and reduced maintenance frequency. It is designed for architects, property developers, and homeowners who value quality and durability in exterior paints.

JOTASHIELD INFINITY

Jotashield Infinity stands as the Proven Best Protection** for Southeast Asian homes.

Pitted against competitors in the premium exterior paint category, Jotashield Infinity was put through a series of rigorous testing against competing premium exterior paints and was certified to be the best by reputable independent laboratories. 

The superior formula proved to be the best for protecting homes against the extreme climates unique to the Southeast Asian region, making it ideal for the homeowner who wants only the best.

• Proven Durability: Jotashield Infinity has a superior formulation that makes it especially suited for harsh tropical environments, meeting strict standards to withstand intense heat and heavy rain, acting as a strong shield for your home. In tests lasting 12 months, Jotashield Infinity performed better than premium competitors in keeping colours on the wall pristine.

Jotashield Infinity underwent the Florida Outdoor Weathering Test. This rigorous test exposes panels painted with Jotashield Infinity and competing premium exterior paint brands to Florida's relentless sun, rain and humidity. The sunny state of Florida, USA has consistently recorded some of the highest UV exposures. And a year's exposure to Florida's climate is akin to many years in other locales around the world. 

• Proven Colour Performance: Jotashield Infinity had the best colour longevity among major premium paint brands, after undergoing strict tests for colour quality. It ensured exterior walls kept their colour and vibrancy over time, so homeowners can enjoy a beautiful house, rain or shine.

• Proven Dirt Resistance: Jotashield Infinity performed the best in dirt retention tests, collecting the least amount of dust and unsightly dirt marks from pollution, showcasing its ability in maintaining your home's immaculate appearance.

Notably, Jotashield Infinity outperformed other products in all categories, confirming its status as the best premium exterior paint in Southeast Asia.

THE PREFERRED CHOICE

In research conducted among homeowners and painters across Southeast Asia, Jotashield Infinity consistently ranked as their preferred choice.

The research, conducted with over 400 participants across the region, were a series of controlled blind tests against other premium exterior brands. This comfortably verified Jotashield Infinity's position as the most preferred exterior paint brand in Southeast Asia.

THE JOTUN PROMISE

The Jotun Jotashield brand has been protecting homes in Southeast Asia since 1985.

The dedicated Research & Development Centre within the region consistently establishes new benchmarks for durability and aesthetics. Working in partnership with Jotun's Global Research & Development Centre in Norway, it has ensured that Jotashield is the mark of quality, reliability, and trust.

WONDERSCAPES: Colours of Asia by Jotun

Wonderscapes is a collection of colours inspired by Southeast Asia's vivid tapestry. Launched in conjunction with Jotashield Infinity, the 2024 Exterior Colour Collection by Jotun features 70 of the region's top-selling hues and is a tribute to its rich diversity of landscapes, culture, and traditions.

Meticulously curated by Regional Colour Marketing Manager Natrah Omar, in close collaboration with Jotun's Global Colour team, it offers a stunning array of versatile neutrals and elegant shades that perfectly complement one another. The unique palette of colours allows the homeowner to easily select and combine colours to create a beautifully curated home.

Learn more at www.jotun.com

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