Celebrating Creativity: TikTok Unveils Winners at Inaugural Ad Awards Ceremony in Thailand

Ms. Sirinit Virayasiri, Head of Business Marketing - Thailand, TikTok, shared: "With creativity at the core of our platform, we are dedicated to fostering authenticity and igniting innovation within our vibrant creative community. Transitioning from one-way communication to interactive engagement, we aim to provide brands and marketers with opportunities to foster creativity on a global scale. Congratulations to all the winners for their exceptional work in crafting compelling content on TikTok. We are excited to continue empowering our creatives to produce inspiring content every day."

MARKETING AWARDS

1. Best Branding Campaign: Recognizes campaigns that seamlessly integrate with TikTok's ForYou page, emphasizing creativity and effective community engagement through music, viral trends, and platform tools for engaging ads.
   • Gold: Hong Thong - "วงจะดีต้องมีหงส์"
   • Silver: NESCAFE THAILAND - "NESCAFE YourSong"
   • Bronze: Chang - "Chang Friendship"
2. Best Commerce Campaign: For campaigns that successfully integrate entertainment with commerce, leading to measurable success such as increased sales and orders.
   • Silver: Maybelline New York - "Maybelline Super Stay Vinyl Ink Revival Collection (Try-On)"
   • Silver: Swiss Lab - "Swiss Lab: Real Users, Real Conviction"
   • Bronze: GQ Apparel - "GQ workwear that works"
3. Best Performance Campaign: Highlights campaigns with clear and effective marketing results, showcasing brands' ability to use TikTok for lower-funnel strategies and achieve favorable metrics such as ROAS (return on ad spend), CPA (cost per acquisition), CPI (cost per install), and CVR (conversion rates).
   • Bronze: Oishi - "Oishi Summer"
4. Best Local Hero Campaign: For small businesses that successfully use TikTok for Business solutions to achieve clear campaign KPIs (key performance indicators) through creative presentation fitting the platform's nature, achieving standout business results.
   • Bronze: Chaba - "เปิดตัว Winter แฮร์โทนิค ร่วงบางล้านเฟล"
   • Bronze: Swiss Lab - "Swiss Lab: Real Users, Real Conviction"

AGENCY AWARDS

1. Creative Agency of the Year: Recognizes the top creative agencies that contributed to the success of their clients' award-winning campaigns at the TikTok Ad Awards 2024.
   • Gold: adapter digital group
   • Silver: Soho Square A Branch Office of WPP (Thailand) Ltd.
   • Bronze: Rabbit's Tale, Part of Accenture Song
2. Media Agency of the Year: Ranks media agencies that contributed to the success of their clients' award-winning campaigns at the TikTok Ad Awards 2024.
   • Gold: adapter digital group
   • Silver: UM Thrive
   • Silver: Wavemaker Thailand
   • Bronze: Digital Bites

Creativity is pivotal for campaign success and remains the primary challenge for marketers in the digital content era. 50%* of successful campaigns attribute their achievements to creative quality. However, 79%** of senior marketers in Asia Pacific acknowledge the importance of diverse content production, yet 41%** lack the resources to do so. This is where the concept of Creative at Scale comes into play. By leveraging creativity to enhance marketing and advertising approaches, brands can engage with their target audience better and meet business objectives more effectively. Creative at Scale ensures that campaigns are innovative and scalable, allowing for a broader reach and greater impact within resource constraints.

"Recognizing the challenges faced by marketers, TikTok has introduced TikTok Creative Tools that leverage smart technology to enhance brands' capacity to create at scale," Ms. Sirinit added.

• Ideation: TikTok offers solutions like Creative Assistant, designed to collaborate with advertisers and production partners intelligently, and Script Generator, which quickly creates scripts suited for TikTok audiences.
• Production: With Symphony Creative Studio, everything from writing a script to producing a video and optimizing assets is simple and efficient, supercharging productivity to help brands create at scale. TikTok invites brands to come test and learn as the platform looks to simplify and empower creativity that breaks through.

TikTok is changing the game from a one-to-many model to a many-to-many model, offering brands a unique opportunity to enable creativity at scale. As the Thai advertising industry continues to evolve, TikTok is committed to providing a platform and tools for brands to drive engagement and growth at all levels.

For more information on the awards, visit TikTok Ad Awards Thailand 2024 and join the celebration of creativity and advertising innovation with the TikTok Ad Awards 2024!

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