COCKPIT Releases TVC to Emphasize the Slogan "Save Time and Money for Customer Safety" by Inviting "Luke Ishikawa" to Target at New Generations and Reinforcing its Vision as Total Car Life Partner for All Drivers

COCKPIT, a Fast Fist One-Stop Auto Care Center under the operation of Bridgestone Sales (Thailand) Co., Ltd., continues to maintain customers' top of mind by providing quality standards of products and services. This year, COCKPIT aims to expand its targets by reaching Gen Y and Gen Z customers, addressing their modern lifestyles and comprehensive service needs. In line with this, COCKPIT has launched its latest TVC by inviting "Luke Ishikawa", a popular model and actor representing the new customer segments. He also demonstrates COCKPIT's slogan, "Save Time and Money for Customer Safety" with the concept, strengths, and service quality image that reflect the new generations, positioning as a total car life partner to enhance happiness and safe driving for car drivers in every destination.

The latest TVC has been launched on television and online media platforms from May 16, 2024, onwards, highlighting COCKPIT's slogan, "Save Time and Money for Customer Safety", and showcasing a modern image with standard products and services provided by a professional teams and technicians with over 270 branches nationwide. As a One-Stop Auto Care Center that understands the insights of the new generations, COCKPIT aims to provide assurance and confidence through solutions, promotions, car tire and non-tire products, and other comprehensive service offerings. With a quick service at affordable prices and utmost consideration for customer safety, COCKPIT's vision is to be a "Total Car Life Partner" that "promptly enhances happiness and safe driving for car drivers in every destination" as shown with the key highlights on the TVC as follows:

• Save Money: By offering diverse and valuable promotions for car services.
• Variety: By offeringa diverse range of car tires for replacement under BRIDGESTONE, FIRESTONE and DAYTON to meet every usage, need, and comprehensive car services, including car engine oil, brakes, shock absorbers, batteries, and car maintenance.
• Quick Service: By enhancing customer satisfaction, COCKPIT also delivers quick service to save customers' time.
• Safety: By providing services from professional teams and technicians with modern tools and equipment. Additionally, COCKPIT offers a worry-free road hazard warranty to alleviate customers' concerns. No matter where you are, COCKPIT promptly services your car through its 270 branches nationwide.

For watching the TVC, please visit as follows:

Facebook COCKPIT Thailand: https://fb.watch/s1oBpYyaK5/

YouTube COCKPIT Thailand: https://www.youtube.com/watch?v=lYkpuKh_dEI

TikTok COCKPIT Thailand: https://www.tiktok.com/@cockpitthailand/video/7367305800450182401

For those interested in products and services from COCKPIT, please visit www.cockpit.co.th, www.facebook.com/CockpitTH or the customer service for COCKPIT call 1369.

About Bridgestone in Thailand:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

About COCKPIT:

COCKPIT, One Stop Auto Care Center, offers a variety of vehicle maintenance services from tires, motor oils, brakes, suspensions, batteries, and scheduled maintenances. All parts and consumables are of the highest quality from leading manufacturers and performed by highly trained and qualified technicians using modern tools and equipment. Our mission is the commitment to serve with emphasis on safety in every detail, to offer the best products and services to customers. There are 274 COCKPIT stores nationwide^* (as of May 16, 2024). 

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