Siam Paragon, Siam Center, Siam Discovery Present Spectacular Songkran Celebration

Between April 9th - 16th, 2024

Amidst the backdrop of Songkran Festival, which continues to escalate in grandeur each passing year, Siam Paragon, Siam Center, and Siam Discovery are set to orchestrate a magnificent affair to commemorate its recent inscription as Intangible Cultural Heritage of Humanity by UNESCO. These iconic landmarks are not just hosting cultural festivities and traditional Thai merrymaking; they are also serving as beacons of global attraction, featuring collaborations with esteemed artists from around the world.

Under the visionary guidance of renowned artists like Philip Colbert, these venues will be transformed into vibrant hubs of artistic expression, captivating audiences with their unparalleled creativity. From April 9th to April 16th, 2024, visitors can expect a fusion of cultural immersion and artistic brilliance, curated to leave an indelible mark on all who partake.

Mrs. Saruntorn Asaves, First Executive Vice President of the Shopping Center Business Unit at Siam Piwat Company Limited, remarked, "Siam Paragon, Siam Center, and Siam Discovery have consistently captured the imagination of both local patrons and international tourists. Whether during significant festivals or regular days, these destinations draw substantial foot traffic, with a total traffic of approximately 300,000 - 350,000 people per day. Anticipating this year's Songkran Festival, we're preparing an immersive experience that epitomizes our Co-create & Collaboration strategy, ensuring a memorable encounter for all who grace our precincts."

In a groundbreaking collaboration with Kasikorn Bank, Siam Paragon presents the "Siam Paragon Ultrasonic Water Festival 2024: Songkran Lobster Wonderland by Philip Colbert." This unparalleled event features the iconic artwork "The Lobster Universe" by Philip Colbert, showcased alongside breathtaking installation art and a concert festival featuring over a hundred esteemed artists. Supported by The Tourism Authority of Thailand, the Ministry of Culture, JOOX, and TikTok, this event promises to be a cultural extravaganza like no other.

World-renowned artist Philip Colbert is celebrated for his pioneering contributions to Pop Art, notably his signature character, "The Lobster," which has garnered international acclaim across various mediums. For the first time ever, Colbert's "Lobster Wonderland" will be unveiled as a colossal inflatable playground, perfectly aligning with the Songkran theme and serving as a testament to artistic innovation.

Siam Paragon continues to elevate the festivities with its world-stage music festival, featuring performances by over 100 acclaimed artists. Co-created with JOOX, this eight-day extravaganza promises non-stop entertainment and merriment for all attendees from April 9th to April 16th, 2024.

In its commitment to preserving cultural heritage, Siam Paragon partners with the Ministry of Culture to organize a Buddha bathing activity, inviting visitors to partake in a ritual that symbolizes good fortune during the Songkran Festival. Additionally, a photo exhibition titled "OPPO l Amazing Thailand Portrait Gallery," presented in collaboration with OPPO and the Tourism Authority of Thailand, showcases the rich traditions of Thai Songkran, recently recognized as Intangible Cultural Heritage by UNESCO.

For avid shoppers, Siam Paragon offers enticing promotions throughout the Songkran festival period, including the Super Holiday Deals campaign from April 11th to April 16th, 2024. Exclusive benefits await Kasikorn credit card holders, with special privileges extended to OneSiam KBank credit card holders as well.

Meanwhile, Siam Center and Siam Discovery are primed to offer unique experiences of their own. Siam Center invites visitors to indulge in the "Siam Center Splashtastic Fun Fest," featuring a state-of-the-art water interactive screen and immersive aquatic installations designed to reimagine the Songkran Festival through new technology. Likewise, Siam Discovery presents "The Summer Exploratorium," inviting guests to participate in sport and street art activities, including a 3x3 basketball tournament and street art showcases by acclaimed artist JAYFLOW.

Experience the epitome of collaborative creativity at the most innovative Songkran Festival yet, courtesy of ONESIAM Experiences. From cultural immersion to artistic marvels, this celebration promises to captivate and delight both local and international audiences alike throughout the month of April.

Throughout April, TAT expects that during the Songkran Festival 2024 between 12 - 16 April 2024, the atmosphere for domestic travel will be more lively than last year. It is expected that this will result in a total income of approximately 24,420 million baht. It is expected that 510,000 foreign tourists will travel to Thailand, generating tourism income of approximately 8,760 million baht, growing approximately 49 percent from 2023.

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