lululemon unveils 'Together we grow' campaign to advocate wellbeing for all with ambassadors Park Seo Jun, Amotti, and Leah Simmons

Launched today, lululemon's 'Together we grow' campaign is aimed at empowering all through movement and community, making every stride lighter and every challenge more enjoyable. Through the brand's ambassador collective, local market activations, and the #togetherwegrow Challenge, communities in Asia, Australia & New Zealand are encouraged to get inspired, gear up, and join the movement to amplify one's sense of wellbeing. This initiative to promote movement and togetherness is reinforced by a showcase of much-loved lululemon products, where core collections to stretch, train, and run champion freedom and carefree comfort, while maximizing movement and versatility.

Park Seo Jun, An Ambassador of 'Together we grow' Campaign Encourages Guests to Find Their Own Authentic Path to Wellness

Adored for his charming roles in K-dramas, Park Seo Jun is also known through his latest work in the Netflix series Gyeongseong Creature, as well as the Marvel Studios film, The Marvels. Beyond his acting endeavors, Park's devotion to running, calisthenics and weightlifting is as widely praised as his on-screen appearances. Yet, it is his off-screen emotional challenges that inspired him to join the 'Together we grow' campaign, where he debuts his new lululemon ambassador role.

Park says that in Korea's entertainment industry and today's pop-idol culture, there can be the immense pressure and incredible expectations. Through his own challenging experiences and struggles, he says: "Together with lululemon, I wish to encourage people to keep moving their bodies and keep connecting with others, and to find their own authentic way to be well. Park uses this campaign opportunity to also shine a spotlight on mental wellbeing: "I hope we can develop a culture where it's natural to openly talk about our feelings and express emotions."

Unlocking 1 million minutes of movement for everyone

The new campaign also unveils lululemon's #togetherwegrow Challenge that commits to wellbeing for all through social action. Between September 10 - October 12, lululemon ambassadors, stores, and partner studios will lead communities around Asia, Australia & New Zealand to reach the collective goal of "1 million minutes of movement with others." Once achieved, lululemon will unlock 1 million minutes' worth of movement activities to local communities.

"We hope this new campaign and collective action will highlight the joy of moving and the power of community movement, while further growing our commitment across the region," said Nathan Chang, Vice President of Brand Marketing, APAC. "By kicking off a friendly challenge, we introduce a clear, easy way for all to rally around one message: That moving with others is a powerful tool to support and boost your wellbeing. "The more we move together, the better for ourselves and all."

Join lululemon's #togetherwegrow Challenge

Every minute matters. You're invited to help us reach our collective goal of "1 million minutes of movement with others," so lululemon can unlock movement activities for your community.
Participation is easy. From today until October 12, 2024, show us how you move, together:

1. Post a photo or video of you engaging in physical activity with one or more friends on Instagram Stories. For each person in your content, 30 minutes of movement will be contributed to our goal of 1 million minutes across Asia, Australia & New Zealand.
2. Add the #togetherwegrow hashtag
3. Tag @lululemonsoutheastasia handle

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