centralwOrld launches 'Mooncake Fest 2024’ to attract shoppers of Chinese descent from around world, aiming to help stimulate economy in Q3 with great discounts for online shopping – today until 17 September 2024

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: “centralwOrld is considered a major destination for tourists from around the world, with over 70% of customers being Asians of Chinese descent, including Chinese, Singaporeans, Malaysians, Hongkongers and Taiwanese. This is consistent with the statistics for the top ten tourist numbers visiting Thailand in the first half of this year, where the highest ranking were Chinese tourists (3.4 million visitors), followed by Malaysians (2.4 million visitors) and Taiwanese (over 500,000 visitors). 'Mooncake Fest 2024’ has carefully selected mooncakes from every famous brand to meet the needs of every segment of customer, with the most popular fillings such as durian, or tempting brand-new fillings such as 'Mala’ and mango with sweet fish sauce. It is expected that the event will help boost customer traffic by at least 15% and money circulating during the event will be no less than 10 million baht.”

People usually purchase mooncakes before the traditional Chinese moon-worshiping day (the mid-Autumn festival) to give as gifts to relatives, customers or business partners, or even for personal treats. Mooncake Fest 2024 will meet the needs of people of all ages and styles, including the elderly, health-conscious and the new generation who are open to trying new flavors as there are more than 100 flavors to choose from, presented in luxuriously designed boxes by famous hotels. Enjoy mooncakes in both traditional signature fillings and new and inviting fillings from hotels such as the Mandarin Oriental Bangkok, Athenee, Peninsula Bangkok, Shangri-la Bangkok, Park Hyatt, Bangkok Marriot Marquis, Dusit Suites Hotel Ratchadamri, Bangkok, Grand Hyatt Bangkok Erawan, W Bangkok, Anantara Siam Bangkok, Centara Grand at centralwOrld and Prince Palace Hotel Bangkok.

You can enjoy mooncakes from famous brands such as MX Cakes & Bakery, with the highest sales in Hong Kong for 26 consecutive years, Kyo Roll En with premium flavors of mooncakes prepared by a 2-Michelin-starred world-class chef, The Coffee Academic with a box designed as a cooler bag that can be reused, and mooncakes from HOCKWONG X DISNEY, HOLIDAY PASTRY and Hai Di Lao who have released a special flavor of 'Mala’ in addition to mooncakes from The Hongkong Emperor, and Bakery Hut with new and exotic fillings such as mango with sweet fish sauce, golden longan espresso, black truffle and many more.

Discover special promotions at Mooncake Fest 2024, centralwOrld (4-17 Sep 2024) or order online via Central Life X app (from today until 17 Sep 2024)

• The1 members redeem points for discounts on The1 app as follows:
  • The1 Exclusive members – redeem 500 points for 100-baht discount (when spending the minimum amount of 300 baht)
  • The1 members – redeem 300 points for 50-baht discount (no minimum purchase required)
  • The1 members – redeem 200 points for 25-baht discount (no minimum purchase required)

• Make a purchase at the event and pay with participating credit cards:
  • Receive gift vouchers, special gifts and cashback credit of up to 15%

Enjoy special discounts when ordering mooncakes via the Central Life X app from today until 17 Sep 2024. *Limited availability of discounts*

• Spend 2,000 baht per billing cycle, get 200-baht discount 
• Spend 3,000 baht per billing cycle, get 350-baht discount

For more details, please visit >> https://campaign.centralpattana.co.th/MoonCake

*Terms and conditions are as specified by Central Pattana.

To follow updates from Central Pattana, please visit: https://www.centralpattana.co.th/th/shopping/shopping-update/lifestyle-activities

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