Bangchak Executive Highlights the Keys to Crisis Communication Principles: Navigating the Digital Age with Proactiveness, Preparedness, Transparency, and Agility"

Press Releases » พฤหัสบดี 30 มกราคม 2568 16:34 น.

Mrs. Gloyta Nathalang, Senior Executive Vice President, Sustainability Management and Corporate Communications, Bangchak Corporation Public Company Limited accepted an invitation to speak on "Crisis Management and Communication" at the 29th Insurance Seminar: Emerging Risk Management: Challenges for the Insurance Business in the Next Decade. Dr. Somporn Suebthawilkul, President, Thai General Insurance Association, delivered the opening address at the seminar, which was attended by over 300 managing directors, board members, senior executives from insurance companies, related agencies, and the media. The Thai General Insurance Association organized the hybrid seminar at the Chatrium Grand Hotel Bangkok.

Bangchak Executive Highlights the Keys to Crisis Communication Principles: Navigating the Digital Age with Proactiveness, Preparedness, Transparency, and Agility"

Mrs. Gloyta discussed the evolution of the media landscape, from traditional channels to modern platforms, highlighting the significant role of social media and digital platforms in providing immediate access to news. She outlined key communication principles for normal and crisis situations, including effective strategies, preparations, and best practices. She stressed the importance of "being proactive " to manage potential emergencies, "being prepared" to communicate with professional clarity, and maintaining "transparency," sincerity, openness, and structured planning. "Agility" is needed to respond to various situations effectively. To enhance expertise and ensure that those responsible for communication clearly understand their roles and responsibilities, she underscored the importance of training and practical learning from past experiences to better prepare for the future.

LYN and of LYN Infinite welcome Fall 2026 with THE LYN COLLECTIVE, Celebrating Women Who Grow Together Alongside the Infinite Kindred in Celebration of Every Extraordinary Bond

As part of LYN's 25th anniversary celebration welcomes Fall 2026 seasonal campaign with 2 exclusive collections under the concept of LYN LEGACY, expressed through a series of accessory collections throughout 2026, LYN introduces THE LYN COLLECTIVE and LYN Infinite "Infinite Kindred". These campaign marks another significant milestone in the brand's journey of growing alongside modern women since 2001. Started with THE LYN COLLECTIVE tells the story of women connected through confidence and

30 กรกฎาคม 2569 15:33 น.

Bangchak Executive Highlights the Keys to Crisis Communication Principles: Navigating the Digital Age with Proactiveness, Preparedness, Transparency, and Agility"

ข่าวo:editor+o:frdtbวันนี้

LYN and of LYN Infinite welcome Fall 2026 with THE LYN COLLECTIVE, Celebrating Women Who Grow Together Alongside the Infinite Kindred in Celebration of Every Extraordinary Bond