Bangchak Executive Highlights the Keys to Crisis Communication Principles: Navigating the Digital Age with Proactiveness, Preparedness, Transparency, and Agility"

Press Releases » พฤหัสบดี 30 มกราคม 2568 16:34 น.

Mrs. Gloyta Nathalang, Senior Executive Vice President, Sustainability Management and Corporate Communications, Bangchak Corporation Public Company Limited accepted an invitation to speak on "Crisis Management and Communication" at the 29th Insurance Seminar: Emerging Risk Management: Challenges for the Insurance Business in the Next Decade. Dr. Somporn Suebthawilkul, President, Thai General Insurance Association, delivered the opening address at the seminar, which was attended by over 300 managing directors, board members, senior executives from insurance companies, related agencies, and the media. The Thai General Insurance Association organized the hybrid seminar at the Chatrium Grand Hotel Bangkok.

Bangchak Executive Highlights the Keys to Crisis Communication Principles: Navigating the Digital Age with Proactiveness, Preparedness, Transparency, and Agility"

Mrs. Gloyta discussed the evolution of the media landscape, from traditional channels to modern platforms, highlighting the significant role of social media and digital platforms in providing immediate access to news. She outlined key communication principles for normal and crisis situations, including effective strategies, preparations, and best practices. She stressed the importance of "being proactive " to manage potential emergencies, "being prepared" to communicate with professional clarity, and maintaining "transparency," sincerity, openness, and structured planning. "Agility" is needed to respond to various situations effectively. To enhance expertise and ensure that those responsible for communication clearly understand their roles and responsibilities, she underscored the importance of training and practical learning from past experiences to better prepare for the future.

Bangchak Joins the Launch of Thailand AI Readiness Index (TARI) Supporting Thai Businesses in Strengthening AI Capabilities for the Digital and Innovation Economy

Mr. Chokchai Atsawarangsalit, Chief Transformation and Synergy Realization Officer, Bangchak Corporation Public Company Limited, participated in the launch of the Thailand AI Readiness Index (TARI), the country's first AI readiness assessment framework for organizations. The initiative was organized by the Ministry of Higher Education, Science, Research and Innovation (MHESI), through the Office of National Higher Education Science Research and Innovation Policy Council (NXPO),in collaboration

08 กรกฎาคม 2569 15:56 น.

Bangchak Executive Highlights the Keys to Crisis Communication Principles: Navigating the Digital Age with Proactiveness, Preparedness, Transparency, and Agility"

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Bangchak Joins the Launch of Thailand AI Readiness Index (TARI) Supporting Thai Businesses in Strengthening AI Capabilities for the Digital and Innovation Economy