Bangchak Executive Highlights the Keys to Crisis Communication Principles: Navigating the Digital Age with Proactiveness, Preparedness, Transparency, and Agility"

Press Releases » พฤหัสบดี 30 มกราคม 2568 16:34 น.

Mrs. Gloyta Nathalang, Senior Executive Vice President, Sustainability Management and Corporate Communications, Bangchak Corporation Public Company Limited accepted an invitation to speak on "Crisis Management and Communication" at the 29th Insurance Seminar: Emerging Risk Management: Challenges for the Insurance Business in the Next Decade. Dr. Somporn Suebthawilkul, President, Thai General Insurance Association, delivered the opening address at the seminar, which was attended by over 300 managing directors, board members, senior executives from insurance companies, related agencies, and the media. The Thai General Insurance Association organized the hybrid seminar at the Chatrium Grand Hotel Bangkok.

Bangchak Executive Highlights the Keys to Crisis Communication Principles: Navigating the Digital Age with Proactiveness, Preparedness, Transparency, and Agility"

Mrs. Gloyta discussed the evolution of the media landscape, from traditional channels to modern platforms, highlighting the significant role of social media and digital platforms in providing immediate access to news. She outlined key communication principles for normal and crisis situations, including effective strategies, preparations, and best practices. She stressed the importance of "being proactive " to manage potential emergencies, "being prepared" to communicate with professional clarity, and maintaining "transparency," sincerity, openness, and structured planning. "Agility" is needed to respond to various situations effectively. To enhance expertise and ensure that those responsible for communication clearly understand their roles and responsibilities, she underscored the importance of training and practical learning from past experiences to better prepare for the future.

Thai Credit Bank Elevates Branches Nationwide into "Community Learning Centers" Through "Train the Trainer" Initiative

Thai Credit Bank Public Company Limited moves forward in driving business growth alongside building financial immunity for Thai people. Amid the rising household debt crisis impacting the grassroots economy, the bank strongly believes that sustainable debt resolution must begin with enabling people to access "practical financial knowledge for daily life." Consequently, the bank launched the "Train the Trainer" project to upskill Microfinance Branch Team Managers nationwide into "Community

14 สิงหาคม 2569 11:44 น.

Bangchak Executive Highlights the Keys to Crisis Communication Principles: Navigating the Digital Age with Proactiveness, Preparedness, Transparency, and Agility"

ข่าวo:editor+o:frdtbวันนี้

Thai Credit Bank Elevates Branches Nationwide into "Community Learning Centers" Through "Train the Trainer" Initiative