Bangchak Executive Highlights the Keys to Crisis Communication Principles: Navigating the Digital Age with Proactiveness, Preparedness, Transparency, and Agility"

Press Releases » พฤหัสบดี 30 มกราคม 2568 16:34 น.

Mrs. Gloyta Nathalang, Senior Executive Vice President, Sustainability Management and Corporate Communications, Bangchak Corporation Public Company Limited accepted an invitation to speak on "Crisis Management and Communication" at the 29th Insurance Seminar: Emerging Risk Management: Challenges for the Insurance Business in the Next Decade. Dr. Somporn Suebthawilkul, President, Thai General Insurance Association, delivered the opening address at the seminar, which was attended by over 300 managing directors, board members, senior executives from insurance companies, related agencies, and the media. The Thai General Insurance Association organized the hybrid seminar at the Chatrium Grand Hotel Bangkok.

Bangchak Executive Highlights the Keys to Crisis Communication Principles: Navigating the Digital Age with Proactiveness, Preparedness, Transparency, and Agility"

Mrs. Gloyta discussed the evolution of the media landscape, from traditional channels to modern platforms, highlighting the significant role of social media and digital platforms in providing immediate access to news. She outlined key communication principles for normal and crisis situations, including effective strategies, preparations, and best practices. She stressed the importance of "being proactive " to manage potential emergencies, "being prepared" to communicate with professional clarity, and maintaining "transparency," sincerity, openness, and structured planning. "Agility" is needed to respond to various situations effectively. To enhance expertise and ensure that those responsible for communication clearly understand their roles and responsibilities, she underscored the importance of training and practical learning from past experiences to better prepare for the future.

CENTRAL GROUP FURTHER STRENGTHENS SENIOR LEADERSHIP TEAMTO DRIVE THE BUSINESS INTO THE NEXT CHAPTER

Mr. Tos Chirathivat, Executive Chairman and CEO of Central Group, has announced the appointment of Ms. Wallaya Chirathivat as President of Central Group — a move that enhances the Group's senior leadership team and positions the organization to seize future growth opportunities. The appointment marks a significant milestone for Central Group in 2026, coming at a time when the global business landscape is shifting amid heightened uncertainty and the Group is entering the next chapter of its

03 กันยายน 2569 14:53 น.

Bangchak Executive Highlights the Keys to Crisis Communication Principles: Navigating the Digital Age with Proactiveness, Preparedness, Transparency, and Agility"

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CENTRAL GROUP FURTHER STRENGTHENS SENIOR LEADERSHIP TEAMTO DRIVE THE BUSINESS INTO THE NEXT CHAPTER