"BRAND'S VETA" to provide "Lifestyle Solution" experience by exploring the behaviors and lifestyles of the younger generation

Suntory Beverage & Food (Thailand) Co., Ltd, the leader of health enrichment products under BRAND'S trademark in Thailand and Asia, with the goal of creating experiences and exploring the behaviors and lifestyles of the younger generation, reaffirms its position as a true leader in the health beverage industry. The interactive pop-up kiosk game, "BRAND'S VETA Booth," will be set up at the center of Centerpoint, Siam Square, from November 1-3 and 8-9,2024, to raise awareness and provide unique experiences through an interactive game that allows players to select their own lifestyles. With an expected attendance of 5,000 people, customers can try the six new product formulas that cater to various lifestyles.

According to Mr. Napis Sasivimolkul, BRAND'S Bird's Nest and BRAND'S VETA Marketing Director, Suntory Beverage & Food (Thailand) Co., Ltd, revealed that the new generation responded positively to BRAND'S VETA introduction of Toey Jarinporn Joonkiat as its newest presenter. An interactive Pop-up Kiosk "BRAND'S VETA Booth" will be held at Centerpoint, Siam Square, from November 1-3 and 8-9, 2024, reaffirming our commitment to helping Thais live life to the fullest and improve their health, positioning BRAND'S VETA as a Lifestyle Solution. The activity aims to raise awareness and offer a unique experience, allowing participants to choose their lifestyle preferences, such as a low-vegetable diet, a love for buffets, a passion for outdoor sports, extensive screen time on a computer or a mobile phone, or busy work schedule with little rest, etc. After analyzing the behaviors and processing the results, BRAND'S VETA Booth will assign a mission to try a free BRAND'S VETA's product with a formula that suits your lifestyle. At least 5,000 people are expected to participate.

To accommodate customers' varied lifestyles, six product formulas have been developed, including:

• BRAND'S VETA Vitamin A Berry combines the benefits of vitamin A with bilberry extract's anthocyanidin, offering an option for those who experience prolonged eye strain from reading, screen time, or visually demanding tasks.
• BRAND'S VETA Lutein Blackcurrant Shot is a high-vitamin A product, providing an option for those who spend extended time on mobile devices or watching television, and are exposed to blue light from electronic screens.
• BRAND'S VETA Fiber Prune Shot combines the benefits of premium prune fiber with kiwi extract, making it a good fiber-boosting option for those who eat less vegetables or prefer a meat-heavy diet.
• BRAND'S VETA Astaxanthin Collagen Pomegranate Shot contains high levels of collagen, astaxanthin, and vitamin C and E, which is a good option for those interested in beauty and staying on trend with youthful skin.
• BRAND'S VETA Vitamin Mix Quince Apples Shot, which is high in ten different vitamins and minerals, offers a good choice for people who may not have time to choose from a variety of foods due to their tight daily schedules. This product is exclusively available at 7-Eleven.

Recently introduced BRAND'S VETA Beta Glucan Shot is a new concentrated mushroom extract formula that contains high levels of beta-glucan and zinc and is rich in four different species of high-quality mushrooms. Zinc contributes to the normal function of the immune system. The product is a good option for those who work hard and don't get much sleep.

In addition to ordering VETA products online or from leading department and convenience stores nationwide, interested persons can visit the Interactive Pop-up Kiosk "BRAND'S VETA Booth" to try the products from November 1-3 and 8-9, 2024.

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