MUJI Continues Strong Growth with the Launch of "MUJI One Bangkok," The Largest Concept Store in Thailand, Offering a New Shopping Experience Comparable to Japan's Store

31 Oct 2024

MUJI Thailand continues its branch expansion strategy with the opening of its latest concept store, "MUJI One Bangkok," located in the new mega-project that serves as a business, lifestyle, and tourism hub in Bangkok. Covering over 3,040 square meters, this is the largest MUJI store in Thailand, offering a shopping experience on par with MUJI's flagship store in Japan. The store boasts MUJI's full range of daily products, encompassing over 5,000 items, all at affordable prices and adhering to Japanese quality standards. Positioned as MUJI's premier branch in Thailand, it will host special collection launches and various marketing activities, aiming to be a must-visit destination for both local customers and international tourists visiting "One Bangkok."

MUJI Continues Strong Growth with the Launch of "MUJI One Bangkok," The Largest Concept Store in Thailand, Offering a New Shopping Experience Comparable to Japan's Store

Mr. Akihiro Kamogari, Managing Director of MUJI Retail (Thailand) Co., Ltd., shared, "The launch of 'MUJI One Bangkok' reflects our commitment to elevating the store concept into a comprehensive lifestyle destination, offering more than just shopping. It will be a place where customers can experience everyday life in multiple dimensions. As part of our branch expansion strategy, with 38 locations across Thailand, Over the past three years, we have continuously opened 14 new branches: 4 in 2022, 3 in 2023, and 7 this year. These include 7 branches in Bangkok and surrounding areas, and 7 in upcountry cities. We now have MUJI stores across all regions of Thailand, aiming to be the go-to everyday brand for all Thais.

"With its prime location within the 'One Bangkok' project, designed to be a hub for business, lifestyle, and tourism, MUJI One Bangkok is poised to attract a significant number of visitors. Spanning over 3,040 square meters, this is the largest MUJI branch in Thailand, offering a diverse range of products, similar to what is available at MUJI's store in Japan. The store is divided into distinct zones to cater to various customer needs:

Everything you need for daily essentials is here.

  • Garments Zone: MUJI's top-selling category, accounting for over 50% of total sales, features an extensive selection of clothing for men, women, and children. The Autumn-Winter 2024 collection, showcasing inter attire and accessories made from different materials will be available here, including MUJI LABO, a special product line from MUJI, is developed under the concept of "meticulous craftsmanship combined with creative design." It serves as more than just clothing but also reflects the wearer's philosophy, lifestyle, and taste through carefully crafted designs. The MUJI Labo Autumn/Winter 2024 collection highlights the qualities of natural materials, featuring timeless designs crafted with exquisite craftsmanship. This includes items such as cashmere wool coats and sweaters, down long coats, shirts, blouses, and many other special pieces.
  • Household Items and Furniture Zone: Contributing over 47% of total sales, this area is a highlight unique to this branch, offering a showroom styled as a MUJI-inspired model home. It brings together essential household products, from furniture and electrical appliances to home decor and cleaning equipment. New items, such as the Inflatable Air Sofa, Steel Pipe Furniture and A Bedding Collection with a variety of materials such as Soy Bean and Flannel and more alongside popular best-sellers like Soft Multi Cushion available in a wider range of materials and styles, A Cool Touch Bedding Collection, Storage, Fragrance, Travel items and more.
  • Health and Beauty Products Zone: This zone features a variety of health and beauty products, including facial, body, and hair care, as well as cosmetics, makeup tools, and aromatherapy products known for their natural, chemical-free ingredients.
  • Instant Food & Snacks Zone: Introducing the first launch of Local Food products produced in Thailand, specially selected to enhance value through MUJI-style production processes that are free from chemicals and preservatives. These include Shrimp Snacks available in six flavors and Chocolate-Coated Fruits and Peanuts, deliciously aromatic with 60% cocoa content, showcasing the authentic flavors of Thai fruits like mango and banana. Additionally, a wide variety of over a hundred MUJI's popular snacks will continue to be available. To cater to the Japanese lifestyle, we also offer a selection of snacks and ready-to-eat meals imported from various prefectures in Japan, such as a variety of ramen from different regions, with each type showcasing its unique characteristics and allowing you to truly experience the culture of each area.
  • In addition to these, the store will feature a Stationery and Office Supplies Zone, one of MUJI's most popular categories, and a Travel Items Zone for travel essentials, among others."

Exclusive products and services

"MUJI One Bangkok is set to become the brand's largest concept store in Thailand with the introduction of the 'Open MUJI' space, making its debut in the country. This versatile area will serve as a platform for launching new and exclusive collections, hosting exhibitions, workshops, and various marketing activities. The purpose of this space is to deliver MUJI concept and connect with customers and the local community.

The store also provides a refreshing shopping experience that blends Japanese design principles with Thai cultural influences, resulting in a distinctive fusion of products, services, and experiences tailored to meet diverse lifestyle needs. Key highlights include: Highlights include the Grab & Go Zone, which opens at 7 a.m. and offers a range of food, beverages, coffee, and bakery items, both semi-prepared and freshly made. The Green & Outdoor Goods Zone features a selection of plants, garden decorations, and outdoor furniture, while the PET Products Zone caters to pet lovers with meticulously designed, high-quality items such as rice bowls and cushions. Additionally, there are services that are available exclusively at MUJI One Bangkok, Service Counter Zone offering embroidery and screen printing. Customers can personalize their MUJI products with over 200 designs, including exclusive patterns created by young Thai illustrators, such as ReenP, Atelier Pakawan, and Fahsuwaree. Unique to MUJI One Bangkok, customers can also bring their own designs for embroidery or screen printing, making this branch the only one in Bangkok to offer such personalized services. After the launch of this service for the first time in Thailand at MUJI Central Chiang Mai Airport in late 2023."

Initiatives for community support and sustainability.

"MUJI Thailand continues its commitment to sustainability by creating various zones that emphasize environmental care and collaboration with local communities. One key initiative is the Community Market, a flea market where local vendors showcase and sell their products. This market will run from the store's opening until December 1st, providing a platform for local artisans and producers. Another highlight is the Refill Station, which offers eco-friendly refillable cleaning products from the Normal Refill brand., These products are made with natural ingredients like Makham Deekwai (Sapindus rarak), sourced from local communities, supporting their livelihood. Additionally, the ReMUJI initiative breathes new life into unsold items from previous collections through an indigo-dyeing process, making them available for sale. The Local Products section, unique to MUJI One Bangkok offers exclusive products developed in collaboration with local entrepreneurs, including Chiang Mai-based ceramic brands such as InClay Studio and Charm-learn Studio. These thoughtfully curated experiences position MUJI One Bangkok as a must-visit destination for both Thai customers and international visitors looking to explore the lifestyle offerings at the 'One Bangkok' project," added Mr. Akihiro."

Ms. Ariya Panthumkomol, Marketing Manager at MUJI Retail (Thailand) Co., Ltd., said, "MUJI Thailand aims to build awareness of the MUJI One Bangkok launch through a wide array of channels, both online and offline, including the use of out-of-home media. We have invited influencers and celebrities such as Alek-Teeradetch Metawarayut and Bow-Maylada Susri to join in the official opening to highlight the new shopping experience at MUJI One Bangkok. Additionally, during the opening period, we will continue to host marketing activities throughout the year with promotions planned for the festive season. These include special offers on popular products and a special Limited Edition Jute Bag featuring a unique MUJI One Bangkok design for customers who spend over 2,000 baht. From November 1-10, shoppers will have the chance to win round-trip tickets from Bangkok to Tokyo, courtesy of All Nippon Airlines, along with a MUJI travel bag and many items. New customers who add MUJI Thailand on LINE will also receive a 300-baht E-Cash Coupon for purchases over 3,000 baht during November 1-31,2024.

We also have an exclusive gashapon machine at MUJI One Bangkok, offering a fun way to randomly select miniature versions of popular MUJI products. These limited-edition items are perfect as gifts or souvenirs and are available only during the Grand Opening."

Experience the innovative shopping concept at MUJI One Bangkok, located on the B1 floor, Parade Zone of the "One Bangkok" project. For more information, follow us on Facebook: MUJI Thailand, Instagram: MUJI_Thailand, and LINE Official Account: @MUJIThailand.

MUJI Continues Strong Growth with the Launch of "MUJI One Bangkok," The Largest Concept Store in Thailand, Offering a New Shopping Experience Comparable to Japan's Store
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