Every Breath Matters…True Corporation Unites Media Across True and CP Networks to Support Chulalongkorn Medical Faculty's Mission and the 2025 Anandamahidol Pin Project

(In the photo: The Faculty of Medicine, Chulalongkorn University, represented by Associate Professor Chanchai Sittipunt, M.D., Dean of the Faculty of Medicine (3rd from left), and Professor Sittisak Honsawek, M.D., PH.D., (far right), Associate Dean for Student Affairs, Faculty of Medicine, Chulalongkorn University, joins hands with the private sector True Corporation, represented by Ms. Sarinra Wongsuppaluk (3rd from right), Chief Human Resources Officer; Mr. Ekaraj Panjavinin (2nd from left), Chief Digital Officer, together with Mrs. Pimolpan Siriwongwan-ngarm (2nd from right), Head of External Communications Department, True Corporation Plc.; along with Egg Digital, represented by Ms. Ratthee Charoenratvorakul (far left), General Manager of Egg Digital Co., Ltd., to invite the Thai public to become "givers" by donating to the 2025 Anandamahidol Pin Project, under the theme "Air We Share, Lungs We Care - Caring for Every Breath.")

True Corporation, in collaboration with the Faculty of Medicine, Chulalongkorn University, continues its mission to build a sustainable Thai society by inviting the public to donate to the "2025 Anandamahidol Pin Project", under the theme "Air We Share, Lungs We Care - Caring for Every Breath." The initiative aims to support the treatment and care of patients suffering from respiratory diseases and lung cancer, helping ensure equal access to medical services for all. Through this campaign, donors will have the opportunity to receive either a commemorative Anandamahidol pin or a specially designed campaign T-shirt by renowned Thai fashion brand Kloset, along with double tax-deduction privileges. To amplify awareness and encourage participation, True Corporation is leveraging the full strength of its corporate ecosystem. This includes multimedia production and publicity across all True platforms such as True's social media channels, TNN Channel 16, promotional spots on 18 TrueVisions channels, and the TrueID digital platform. Moreover, content creators from TrueID are joining the campaign by producing creative, awareness-driven content. Support also extends through media outlets under the CP Group, including 29 nationwide digital billboards operated by Egg Digital Co., Ltd., and in-store broadcast announcements at over 700 Lotus's Go Fresh and Hypermarket branches.

Associate Professor Chanchai Sittipunt, M.D., Dean of the Faculty of Medicine said that "The Faculty of Medicine at Chulalongkorn University has continuously organized the Anandamahidol Pin Project to honor and commemorate His Majesty King Ananda Mahidol (Rama VIII), whose passing is observed on Anandamahidol Day and who is recognized as the patron of Chulalongkorn's medical school. This initiative began in June 1985, initially as a sticker campaign, and has since evolved into the commemorative pin we see today. The project represents the collective spirit of Chulalongkorn's medical students in uniting for a charitable cause. We are delighted to have received support from companies and organizations, particularly True Corporation, which has played a key role in promoting the 2025 Anandamahidol Pin Project, held under the theme "Air We Share, Lungs We Care - Caring for Every Breath". This year's campaign aims to support Thai medical services and help patients through six key missions: 1. Happy Home Respiratory Care Project - Chulalongkorn Hospital, Thai Red Cross Society, which allows patients to borrow medical equipment for home care. 2. Anandamahidol Foundation 3. Thai Red Cross Children's Home Foundation 4.Medical assistance for ailing monks and underprivileged patients at Chulalongkorn Hospital, Thai Red Cross Society. 5. Division of Pulmonology and Critical Care Medicine, Department of Medicine, Faculty of Medicine, Chulalongkorn University and 6.Volunteer activities organized by the Chulalongkorn University Medical Student Club."

Ms. Sarinra Wongsuppaluk, Chief Human Resources Officer of True Corporation Plc., said that "True Corporation places great importance on creating shared value for society alongside business operations, especially in the areas of public health and equitable access to medical care. We have fostered ongoing collaborations with various sectors, including the Faculty of Medicine at Chulalongkorn University, to support Thailand's healthcare system through technology, co-develop innovations to improve quality of life, and most recently, enhance medical welfare for True employees. We are truly honored and proud to join hands once again with the Faculty of Medicine in driving the "Air We Share, Lungs We Care - Caring for Every Breath" campaign under the Anandamahidol Pin Project. This initiative aligns with the growing crisis of PM2.5 air pollution and the rising risks of respiratory diseases. Providing patients with equitable access to essential treatment has become a pressing issue and we believe it's something that requires collective action from all of us. True Corporation is committed to being part of the solution. We have mobilized our affiliated companies to support this campaign through a comprehensive public outreach effort, leveraging True's social media channels, TNN Channel 16, TrueVisions, the TrueID platform, and our network of content creators. Additionally, Egg Digital, a CP Group subsidiary specializing in big data analytics and full-service digital marketing, is contributing through nationwide billboard advertising and in-store audio messaging across Lotus's Go Fresh and Hypermarket branches.

Join Us in sending strength to patients across Thailand! All donations are eligible for double tax deduction.

Donation Options

• Anandamahidol Commemorative Pins

-Single pin on postcard featuring His Majesty King Ananda Mahidol's portrait: 150 THB each

-Single pin in yellow velvet box: 250 THB per set

• Limited-Edition T-Shirts, designed by Thai fashion brand Kloset, available in white and yellow, sizes XS-3XL for 350 THB each

How to Donate

• Bank Transfer

Account name: "Wan Ananda Mahidol"
Siam Commercial Bank (SCB), Thai Red Cross Branch
Account number: 045-508231-4

• QR Code Scan

Scan the QR code linked to the Faculty of Medicine Foundation, Chulalongkorn University (You will receive an official donation receipt via e-Donation system.)

• In-Person Donation

At King Chulalongkorn Memorial Hospital, Thai Red Cross Society and at Faculty of Medicine, Chulalongkorn University - Vajirayanwongse Building and Ananda Mahidol Building

To register for your commemorative pin or t-shirt, please visit:
https://anandaydonation.docchula.com/

Learn more about the 2025 Anandamahidol Pin Project at Facebook: ANAN DAY, Instagram: @anan_day or call: 02-256-4183 (Mon - Fri, 8:00 AM - 5:00 PM, excluding public holidays)

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