TCEB Reinforces Leadership Role in Thailand's MICE Industry, Winning Thailand's Most Admired Company Award for Six Consecutive Years

Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention and Exhibition Bureau (Public Organization) or TCEB, revealed in an interview with BrandAge Magazine that this success reflects TCEB's vision to drive Thailand's MICE industry to international standards. In the past years, TCEB conducted the "MICE Foresight" research to determine directions and strategies that meet the changing market demands, leading to added value and quality for Thailand's MICE industry.

"We are committed to pushing Thailand to become a High Value-Added Destination by blending Thai identity with innovation and collaboration with all sectors. This approach will create a distinctive difference and value for MICE activities held in Thailand. We hope that in the next ten years, Thailand's MICE image will be clearly established as a high-value meeting destination, enhancing Thailand's role in stimulating MICE across Asia as the Springboard of Asia's Growth, and ensuring business progress and stability."

TCEB's earning the 2024-2025 Thailand's Most Admired Company Award in the Public Organisation category for six consecutive years since 2019, demonstrates the effectiveness of its operational mission and its success in attracting events to the country. This accomplishment reflects the organisation's ongoing commitment to fostering job creation, income generation, and sustained economic growth for the nation.

The Thailand's Most Admired Company award is the result of extensive research, continuously conducted by BrandAge over a 17-year period. This research aims to study and establish comprehensive databases pertaining to diverse facets of organisations across various industries. These facets encompass areas such as Corporate Perception, Corporate Reputation, Corporate Performance, Corporate Influence, and Corporate Image, all of which contribute to cultivating trust and confidence among consumers. The research methodology involves categorising the companies under investigation into 24 business groups and systematically analysing the attitudes of target demographics. This analysis centers on the factors that propel business success and the development of a positive and widely accepted image.

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