Leveraging the "Sunset Appeal" to Attract Visitors: Yingkou's West Coast Discovers the Unique Code for Tourism Success

Recently, Yingkou City in Liaoning Province has continued to "go viral" with its unique "sunset sinking into the sea" spectacle, becoming a popular domestic cultural tourism destination. Every evening at sunset, the golden glow of the setting sun reflects on the sparkling waves along the over 100-kilometer coastline. The majestic view of the "stunning spectacle of the sunset over the sea" attracts countless visitors to stop to admire it. "Watch the sea sunset, go to Yingkou's West Coast" has become a consensus among tourists.

Unlike most coastal cities that face the sea to the east, Yingkou is uniquely situated in the "crook" of the Bohai Sea, allowing people to clearly witness the complete process of the sunset descending into the sea. This unique natural condition makes it one of the few "west coast cities" in China, laying a unique foundation for cultural tourism development.

The surrounding area is also connected with rich resources. Visitors can admire the grandeur of the Daliao River estuary, enjoy the ecological beauty of the Yongyuanjiao Wetland, explore the historical site of the Western Fort - a coastal defense fortification constructed in the Qing Dynasty - and experience the century-old imprints of Liaohe Old Street. Yingkou is amplifying the "sunset" IP effect through ecological restoration and infrastructure upgrades, linking diverse resources such as bird migration and hot springs to promote the integration of culture, sports, and tourism. This is transforming the West Coast into a comprehensive cultural tourism belt that integrates ecology, culture, and leisure, making the "sunset appeal" a unique traffic password to activate the market.

Source: Publicity Department of the CPC Yingkou Municipal Committee

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